Search results for: 'benchmarking ad impact analysis of carbon'

The Frost Radar™ for the demand-side platform (DSP) market assesses providers offering software solutions that enable advertisers and agencies to plan, buy, measure, execute, and optimize their global advertising initiatives. These platforms act as advertising demand aggregators that permit the acquisition of ad inventory from media supply sources,...

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

Across industries, organizations find themselves in need of transforming their legacy networking and security infrastructure to better support both a hybrid workforce and increased use of cloud-based services. Added to this need is the challenge of achieving optimal operational efficiency due to the discrete networking and security tools in their I...

This Frost Radar™ benchmarks leading digital experience platform (DXP) vendors as the platforms consolidate from fragmented experience stacks into unified orchestration layers that integrate content management, customer data, agentic AI, and multichannel delivery in a single operating environment. Governance has emerged as a primary competitive dif...

The inauguration of a new U.S. president in January 2025 not only changed the administration but also initiated a complete shift in managing the U.S. economy. A key focus is the rapid implementation of tariffs affecting the U.S. and its trading partners. Tariffs act as a tax on businesses importing goods, since companies cannot retrieve their produ...

This Frost Radar™ examining the Latin American customer experience (CX) management landscape includes outsourcing services delivered in each local market and those from Latin American locations to countries overseas. CX management, a business arrangement in which a company contracts an outside supplier to perform a service rather than accomplishing...

Enterprises are moving from fragmented team tools to enterprise systems of execution. What began as task management and collaboration is evolving into execution intelligence: platforms that unify work, automation, and cross‑functional orchestration while meeting rising expectations for governance, security, and measurable outcomes. Buyers no longer...

Insurtech risk assessment and analytics has grown because of the digitization of the insurance industry and the demand for online insurance products and secure data management. Companies in this segment leverage artificial intelligence (AI), machine learning (ML), and big data analytics to provide insurers with more accurate and actionable risk...

Frost & Sullivan defines managed services as subscription-based services in which a third-party provider contributes technology, infrastructure, and expertise; the enterprise and provider generally share control and oversight of application performance. Early managed services allowed enterprises to offload routine management tasks, but today’s comp...