Search results for: 'hardware ad software part'

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

This Frost Radar focuses on the global edge analytics software market. Edge analytics solutions utilize devices such as routers, sensors, integrated access devices (IADs), and multiplexers to sift through and rank large amounts of data collected on these devices. Since edge analytics software allows for analysis to occur at the device itself, it re...

Migrating applications and data from the premises to the cloud is much harder than it seems. Three-quarters of businesses surveyed by Frost & Sullivan say migration represents a top hindrance to cloud implementation. The challenges are both technical and non-technical, and include the physical challenge of moving vast amounts of data to the cloud, ...

A customer experience platform (CXP) brings order to the complexity of modern customer interactions, covering multiple channels and touchpoints to deliver a journey that is seamless, consistent, and personalized. Providers featured in this Frost Radar™ analysis offer a full-fledged native CXP that includes contact center software, AI, omnichannel e...

To deliver a great customer experience, organizations today want a single view of customers across all touchpoints, which can be achieved through customer relationship management (CRM) solutions. The goal for businesses is to capture and leverage the wealth of available customer data to have profitable, productive, value-rich, experience-enhancing,...