Search results for: 'markets ad market'

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

The Frost Radar™ for the demand-side platform (DSP) market assesses providers offering software solutions that enable advertisers and agencies to plan, buy, measure, execute, and optimize their global advertising initiatives. These platforms act as advertising demand aggregators that permit the acquisition of ad inventory from media supply sources,...

This strategic insight provides a comprehensive overview of the evolving US mobile device trade-in and protection market, with a focus on critical trends in reverse logistics and the underlying economics of trade-in programs. As the market matures, trade-in initiatives are increasingly recognized not only for driving customer acquisition and return...

Organizations are increasingly adopting hybrid and multicloud environments to leverage their advantages and deal with the socioeconomic changes of the COVID-19 pandemic and the subsequent acceleration of digital transformation. The global lack of security experts, the sophistication of threats, and the complexity of security solutions make it chall...

Abstract: The global Customer Experience Platforms market achieved solid growth in 2025, driven by an acceleration of AI-based and advanced capabilities in contact center implementations. As organizations increasingly realize that providing superior CX is fundamental for competitive differentiation, they are responding to growing customer expectati...

The LATAM cloud contact center (CC) market grew substantially in 2022, driven by accelerated migration from premises-based contact center implementations. As organizations realize that providing superior customer experience (CX) is fundamental for competitive differentiation, they respond to growing customer expectations by delivering seamless, eff...

The account-based marketing (ABM) platforms market in 2025 is at a clear inflection point. After years of fragmented adoption and experimentation, enterprises now demand measurable pipeline impact, not just engagement metrics. The shift from tactical ABM to scalable, full-funnel go-to-market (GTM) orchestration is accelerating, driven by economic p...

The smart home market is moving toward optimized and personalized devices, environmental control, and energy consumption through ubiquitous connectivity and digital transformation. This strategic analysis is part of Frost & Sullivan's continued coverage of the global IoT market. Frost & Sullivan offers valuable insights that will help IoT service p...

11 Aug 2022  |  Europe  |  Market Research

European Managed and Professional Security Services Market

Partnering with MSS/PSS Vendors to Advance Security Maturity

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The Managed Security Services Market is made up of security vendors who provide technology, expertise, and management for the private and public sector, but the customer retains control and oversight. Common services include DDoS protection or mitigation, managed firewall, vulnerability management, or breach & attack simulation. These services a...