Search results for: 'tests ad measurement'

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

Enterprise AI adoption has accelerated, but visibility into how AI is actually used, governed, and valued inside organizations remains limited. Traditional adoption metrics—such as license counts or surface‑level usage statistics—no longer reflect AI’s real contribution to productivity, risk management, and business performance. As AI shifts decisi...

Quantum sensing is transitioning from laboratory research to industrial deployment, driven by the need for ultra-precise, reliable measurement in high-impact sectors such as healthcare, defense, and advanced manufacturing. This shift reflects a broader move from controlled, research-grade environments toward scalable, field-ready systems that meet ...

14 Jul 2022  |  North America  |  Market Research

United States Molecular Point-of-Care Testing Growth Opportunities

Syndromic Point-of-Care Testing Drives Transformational Growth in Infectious Disease Diagnostics

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Rapid advancements in infectious disease diagnostics continue with novel identification methods and healthcare accessibility improvements. The shift from traditional testing to a more technologically empowered, consumer-centric testing encompasses the sample-in-answer-out approach of diagnostic testing that generates results in minutes or hours. Nu...

The Frost Radar™ for the demand-side platform (DSP) market assesses providers offering software solutions that enable advertisers and agencies to plan, buy, measure, execute, and optimize their global advertising initiatives. These platforms act as advertising demand aggregators that permit the acquisition of ad inventory from media supply sources,...

This study analysis the market size, drivers, restraints and challenges in the LAN & WAN test equipment industry. This market place is segmented into 3 key segments including Installation, Maintenance & Monitoring, Manufacturing, and Research & Development. The study attempt to identify the key trends by product type (such as protocol analyzer, per...

The multipurpose, multidimensional modern office featuring hybrid work, open offices, shared workspaces, and hot desking is here. To support today’s digital workers, businesses are designing modern meeting spaces. The emergence of the video-first enterprise has led to a growing demand for simple, affordable, and instant audio-video meetings and con...

This edition of the Cyber Security Technology Opportunity Engine (TOE) covers innovations related to emerging cyber security solutions. These include AI-based Security, Homographic Encryption, Managed Detection & Response, AI, Deception, and Pen Testing. The identified innovations can help companies to with threat detection, remediation, manage acc...

11 Jan 2017  |  North America  |  Market Research

Vulnerability Management (VM)—Global Market Analysis

Adding Actionable Intelligence to Network Scan Technology

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A vulnerability assessment (VA) runs a script of known vulnerabilities against an endpoint. Vulnerability management (VM) is the formal reporting and prioritization of what is found after the scan. In 2016, VM vendors achieved $768.3 million in licenses, appliances, and related services; representing an improvement of 13.4% over 2015. VM vendors a...