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The North American carrier Ethernet services market is in the mature stage of its lifecycle, with revenue growth under pressure from price compression, market saturation, and the broader adoption of SD-WAN using multiple underlay technologies. Providers interviewed for this analysis identified 1 Gbps and 10 Gbps as the most commonly requested Ether...

The sixth generation of wireless technology (6G) is now on the horizon. Each of the previous five generations has proven to bring new capabilities and new possibilities to wireless communications and 6G will continue that trend. By the end of the decade, the details of what exactly 6G will bring will be clear, but for now there are strong indicatio...

Healthcare systems today are facing a convergence of pressures that threaten both operational stability and patient outcomes. Workforce shortages, clinician burnout, rising costs, and persistent health inequities are compounded by the growing demands of an aging population with complex needs.These challenges are not isolated—they interact and inten...

Network services are evolving from basic connectivity to more comprehensive digital infrastructure solutions. As the unit price of connectivity continues to fall due to progress in network equipment processing power, network providers must adjust to shifting economic conditions, and despite increasing traffic and rising bandwidth demands, revenue c...

With the emergence of generative AI (GenAI), embedded SIM (eSIM), and satellite networks, the Internet of Things (IoT) space is undergoing a profound transformation. In response to these emerging trends, this study provides an overview of the traditional cellular IoT, massive cellular IoT, and non-licensed low-power wide area network (LPWAN) market...

This strategic analysis is a part of Frost & Sullivan’s continued coverage of the global enterprise communications platforms and endpoints market as well as the broader, overall enterprise communications marketplace. In this Excel-based deliverable, Frost & Sullivan provides extensive market sizing and market share analysis of the on-premises enter...

This report examines the growing importance of AI governance platforms in enabling responsible and scalable artificial intelligence adoption, with a focused analysis of their applications and opportunities across interoperability, data privacy, and digital ethics. As organizations increasingly deploy complex AI systems, the need for structured gove...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

The European managed SD-WAN services market is projected to surpass $1.49 billion in 2025, reflecting an 18.3% year-over-year growth. This sustained growth is driven by accelerated digital transformation, increasingly complex network environments, and the surge in cloud-generated traffic. These dynamics underscore SD-WAN’s strategic role in enablin...