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This Frost & Sullivan research service analyzes the Brazilian information and communications technology (ICT) services market, providing market sizing and forecasts by service, in terms of revenue. In this study, Frost & Sullivan presents an in-depth analysis of the following markets: fixed telephony, data communications, fixed broadband, pay TV, m...

The study provides detailed information regarding key regulations framework shaping the telecommunications sector in South Africa. The study discusses the regulatory framework that looks into the radio spectrum, digital migration, and price regulation into detail. Furthermore, an overview of technology evolution and competitive landscape are also p...

After experiencing a significant post-Covid slump, the webinars and virtual events market returned to moderate growth in 2024. Growing at 4.8 percent over the previous year, revenue in 2024 is estimated to reach $1.45 billion. As in-person event attendance surged to its highest level in more than four years, event vendors have realigned their sol...

This strategic insight provides a comprehensive overview of the evolving US mobile device trade-in and protection market, with a focus on critical trends in reverse logistics and the underlying economics of trade-in programs. As the market matures, trade-in initiatives are increasingly recognized not only for driving customer acquisition and return...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

In India, the trends of increasing smartphone users, OTT video adoption and increased data usage has resulted in telecom operators to improve networks to provide uninterrupted quality of service. Digital India goals and projects like Bharat Net have begun to consider technologies such as optic fibre networks and 4G to provide proper networks to mat...

2021 marked the beginning of the revival of meeting rooms and office spaces. As businesses prepare for the return to office, meeting rooms have seen growing technology investments to support hybrid work. Despite the headwinds from the impact of supply chain issues and component shortages which have triggered uneven sales cycles throughout 2021, the...

The global professional headsets market was estimated to be $2.11 billion in 2022, decreasing by 6.7 percent over 2021. The market was impacted by subdued macroeconomic conditions and in general reduced spending by enterprises. The chip and component shortage that prevailed in 2021, was settled by H1 2022, as most headsets supply was back to pre-p...

The global professional headsets market is estimated to have reached $1.82 billion by the end of 2023, reflecting a decline of 13.2 percent over 2022 in terms of revenue. However, the unit shipment decline was much lesser than revenue, driven by relatively lower decline in unit shipment in PC USB and UCC segment. Headsets demand in 2023 was impa...