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09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

The global professional headsets market was estimated to be $2.11 billion in 2022, decreasing by 6.7 percent over 2021. The market was impacted by subdued macroeconomic conditions and in general reduced spending by enterprises. The chip and component shortage that prevailed in 2021, was settled by H1 2022, as most headsets supply was back to pre-p...

The purpose of this study is to show the global gaming hardware’s unit shipments and the global gaming hardware & software's revenue (per different segments) from 2011 to 2020, with forecast figures from 2016 to 2020. Worldwide gaming hardware’s shipments totalled 28.7 million at the end of 2015, a 10.4 percent decline from 2014. This number expect...

The Economic Trend Opportunity Profiles (TOPs) series captures a structural shift in the global economy where national competitiveness is increasingly defined by control over AI capabilities, digital infrastructure, industrial capacity, and secure data ecosystems. Across AI-led productivity, smart manufacturing, digital risk, sovereign compute infr...

The global digital financial services industry is undergoing a structural transformation, driven by autonomous AI, embedded finance, blockchain-enabled value chain compression, and geopolitical fragmentation of payment systems. These shifts create opportunities for cost reduction, faster decision-making, and scalable platform-based growth, while in...

The global 5G roaming services market is entering a critical growth phase, driven by the rapid expansion of 5G network deployments, increasing data consumption across borders, and the rising demand for seamless international connectivity. As operators transition from 4G/LTE to standalone (SA) and non-standalone (NSA) 5G architectures, roaming capab...

The market is driven by retail sales of geospatial imaging from companies like Google and its Google Imaging service; which although free, accounts for significant advertising revenue for the company. Other major users of satellite imaging data include:  enterprises, civil engineers, and private end users. While only a handful of companies own an...

Frost & Sullivan’s Top 10 Growth Opportunities Across the Global IoT Market, 2026, are based on insights gathered from regional research teams. Contributions from research analysts draw on the Frost & Sullivan knowledge base, supported by both primary and secondary research.The report identifies the top 10 IoT growth opportunities for 2026, analyzi...

4G’s successor, 5G offers higher speeds, greater bandwidth, lower latency, and the ability to support multiple connections simultaneously. It also provides additional benefits, such as platform digitalization and extended device battery life. 5G’s new dimensions are driving new service development and technology monetization. The industry is at a ...