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15 Dec 2022  |  North America  |  Market Research
The Impact of the Metaverse on Digital Advertising
The Metaverse is Reshaping Marketing Strategies and Offering Brands Revolutionary Ways to Engage with their Audiences
The metaverse as a concept can be complex to understand. Frost & Sullivan categorizes the metaverse as an interconnected network of persistent 3D worlds and simulations where end users, represented by virtual avatars, are enabled with a sense of social presence and spatial awareness and participate in an extensive virtual economy. This study dis...
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19 Dec 2022  |  Global  |  Market Outlook
Top 10 for 2023: Growth Opportunities for the Digital Content Industry
The increase in global internet users, internet traffic, active social media users, and unique mobile phone users has driven digital content growth. In 2022, the industry saw more than 150 million new global internet users, a spike of more than 25% in internet bandwidth, 200+ million new active social media users, and 90+ million unique mobile phon...
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06 May 2020  |  North America  |  Market Research
Post-pandemic Growth Opportunity Analysis of the Online Video Platforms Market
An Assessment of Market Direction to Prepare for the Rebound
Online video platforms (OVPs) play a critical role in delivering online video content to the world. OVPs enable media and entertainment companies including broadcasters, multiple-system operators, publishers, and other content owners to publish, protect, manage, and monetize their digital video assets. OVPs also power the video for online propertie...
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16 Apr 2020  |  Global  |  Market Research
Post-pandemic Growth Opportunity Analysis of the Marketing Automation Solutions Market
Assessing Growth Opportunities and Growth Pipelines in Light of the COVID-19 Pandemic
Marketing automation solutions (MAS) constitute the following four functions: campaign management, sales enablement, lead management, and data and analytics. MAS differentiate from marketing process automation solutions, customer relationship management, digital asset management, and email marketing software. MAS serve the small- and medium-sized b...
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08 Jan 2024  |  North America  |  Market Research
Top 10 Growth Opportunities in Digital Content Services, 2024
The Rise of Internet Connectivity, the Natural Need for Individuals to Connect with Others, and Technology Improvements Continue to Boost Digital Content Services
The increase in global internet users, internet traffic, active social media users, and unique mobile phone users is driving digital content growth. In 2023, the industry grew in new global internet users, new active social media users, and unique mobile phone users. By the end of 2023, around two-thirds of the world s population is estimated to be...
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17 Apr 2023  |  North America  |  Market Research
Global Content Monetization Opportunities for Telcos in the Metaverse
Vast Revenue Growth Opportunities Await Operators Positioning as Metaverse Content Providers
Diversification beyond a telco’s core connectivity business is a necessity as various traditional services (e.g., fixed-line telephony, wireless telephony, and broadband offerings) commoditize. Telcos that successfully transition their business to newer edge computing and digital content services will remain relevant and succeed in the market. ...
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02 Mar 2015  |  North America  |  Market Research
Video Quality of Service (QoS) Improving but 4K Video is Still a Long Way Off
Bandwidth and QoS Critical for 4K Video Growth
Streaming media is not as tolerant of network delays as static content, primarily because the overriding qualification for streaming delivery is not download speed. Streaming media requires constant bandwidth availability and consistent connection reliability during transmission. There are several areas where providers of technologies and services ...
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17 Dec 2012  |  North America  |  Market Research
Global Pay TV Middleware Market
IPTV Growth and Emergence of Hybrid OTT Pay TV Services to Define the Future of the Market
This research service provides a detailed Market Engineering analysis of the Global Pay TV Middleware market which includes IPTV/Telco, Cable, and DBS segments, for North America/Latin America, Asia Pacific, and the Europe/Middle East/Africa regions, and ranks and explains drivers and restraints to each. It also provides revenue forecasts and CAGRs...
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09 Nov 2012  |  Global  |  Market Research
Global Enterprise Search Market
Big Data and Consolidation Shaping the Future Course of the Market
This research service provides a detailed Market Engineering analysis of the global enterprise search market. The service ranks and explains market drivers and restraints. It also provides forecasts for revenue and unit shipments. Segment based analysis is provided based on type of installation, and deployment in search across application vertical...
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07 Jan 2013  |  North America  |  Market Research
Global Media and Entertainment Video Transcoding Market
As H.264 Rules, Speed and Quality Become Key Differentiators; Monetization Remains a Challenge
This research service provides a detailed Market Engineering analysis of the global M&E video transcoders market. The service ranks and explains market drivers and restraints. It also provides forecasts for revenue and unit shipments. The service outlines current distribution channels in addition to forecasting and analyzing market demand. Segmen...
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