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Global Content Monetization Opportunities for Telcos in the Metaverse

Entertainment and Media Global Content Monetization Opportunities for Telcos in the Metaverse

Vast Revenue Growth Opportunities Await Operators Positioning as Metaverse Content Providers


RELEASE DATE
17-Apr-2023
REGION
North America
DELIVERABLE TYPE
Market Research

RESEARCH CODE
K8B8-01-00-00-00
SKU
EM00350-NA-MT_27578
Yes
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SKU
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Global Content Monetization Opportunities for Telcos in the Metaverse
Published on: 17-Apr-2023 | SKU: EM00350-NA-MT_27578

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Description

Diversification beyond a telco’s core connectivity business is a necessity as various traditional services (e.g., fixed-line telephony, wireless telephony, and broadband offerings) commoditize. Telcos that successfully transition their business to newer edge computing and digital content services will remain relevant and succeed in the market.

The metaverse arena is expected to offer telcos a new battleground to position themselves as digital content aggregators and recoup their investment in evolving network infrastructure. A growing number of information and communications technology (ICT) megatrends are gaining force and helping to unlock the power of the metaverse.

The evolution of 5G, IoT, cloud-based technologies, low-code and no-code platforms, blockchain, edge computing, and 3D engines are some of the main building blocks of the ongoing digital transformation. Telecommunications operators need to capitalize on the technological developments shaping the evolution toward immersive experiences.

Telcos can leverage powerful technologies to bring the metaverse to life to create new business models, drive customer engagement, gain a competitive edge, and monetize existing network infrastructure.

This Frost & Sullivan study explores the opportunities for telecommunication operators to become metaverse content aggregators in a market still in its nascent phases, but showing clear signs of growth. Frost & Sullivan expects that this analysis will provide telco operators with valuable insights to increase their footprint and penetration opportunities within the emerging metaverse space

Author: Alaa Saayed

Table of Contents

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on Telco Content Monetization Opportunities in the Metaverse

Growth Opportunities Fuel the Growth Pipeline Engine™

Definitions

The Metaverse as Defined by Frost & Sullivan

Frost & Sullivan 2022 IT Decision-maker Survey

Investment in Immersive Technologies

Business Potential and Deployment Status for Metaverse

Main Benefits for Joining the Metaverse

Telcos’ Untapped Opportunity in the Metaverse

Telcos’ Services Status in the Metaverse

Telcos’ Services Status in the Metaverse

Metaverse Ecosystem Constructs—Building Blocks

The Metaverse will Run on Telco Networks

The Metaverse will Run on Telco Networks (continued)

Beyond Connectivity to Content Aggregators

Beyond Connectivity to Content Aggregators (continued)

Beyond Connectivity to Content Aggregators (continued)

Growth Drivers

Growth Restraints

Telcos can Adopt Multiple Business Models

KDDI Virtual Shibuya and Virtual Osaka

KT Meta Lounge and Genieverse

LG U+ Virtual Office, U+ Kids Zoo, and Moono NFTs

NTT Docomo XR World, XR City, and Qonoq

Orange Virtual Stores

SK Telecom’s ifland

Telefonica’s Virtual Experience Zones

Verizon Communications’ Mobile AR Content

Vodafone Metaverse Store and 5G Reality

Other Telco Metaverse Content Monetization Examples

What Telcos Can Learn from South Korean Carriers

Growth Opportunity 1: New Metaverse Platforms

Growth Opportunity 1: New Metaverse Platforms (continued)

Growth Opportunity 2: Immersive Work Services

Growth Opportunity 2: Immersive Work Services (continued)

Growth Opportunity 3: Gaming and Entertainment Experiences

Growth Opportunity 3: Gaming and Entertainment Experiences (continued)

Growth Opportunity 4: Immersive Shopping

Growth Opportunity 4: Immersive Shopping (continued)

List of Exhibits

Legal Disclaimer

List of Figures & Charts
List of Figures
  • Telco Content Opportunities in the Metaverse: Growth Drivers, Global, 2023–2029
  • Telco Content Opportunities in the Metaverse: Growth Restraints, Global, 2023–2029
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Diversification beyond a telco’s core connectivity business is a necessity as various traditional services (e.g., fixed-line telephony, wireless telephony, and broadband offerings) commoditize. Telcos that successfully transition their business to newer edge computing and digital content services will remain relevant and succeed in the market. The metaverse arena is expected to offer telcos a new battleground to position themselves as digital content aggregators and recoup their investment in evolving network infrastructure. A growing number of information and communications technology (ICT) megatrends are gaining force and helping to unlock the power of the metaverse. The evolution of 5G, IoT, cloud-based technologies, low-code and no-code platforms, blockchain, edge computing, and 3D engines are some of the main building blocks of the ongoing digital transformation. Telecommunications operators need to capitalize on the technological developments shaping the evolution toward immersive experiences. Telcos can leverage powerful technologies to bring the metaverse to life to create new business models, drive customer engagement, gain a competitive edge, and monetize existing network infrastructure. This Frost & Sullivan study explores the opportunities for telecommunication operators to become metaverse content aggregators in a market still in its nascent phases, but showing clear signs of growth. Frost & Sullivan expects that this analysis will provide telco operators with valuable insights to increase their footprint and penetration opportunities within the emerging metaverse space Author: Alaa Saayed
More Information
Deliverable Type Market Research
Author Alaa Saayed
Industries Entertainment and Media
No Index No
Is Prebook No
Keyword 1 Telcos In The Metaverse
Keyword 2 Content Monetization Opportunities
Keyword 3 Telecom Industry
List of Charts and Figures Telco Content Opportunities in the Metaverse: Growth Drivers, Global, 2023–2029~ Telco Content Opportunities in the Metaverse: Growth Restraints, Global, 2023–2029~
Podcast No
WIP Number K8B8-01-00-00-00