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A Marketing Automation Solution (MAS) is a tool that automates marketing and sales activities to drive revenue growth and empowers organizations to make data-driven decisions. It includes Content Marketing Enablement, Lead Management, Sales Enablement, and Marketing Analytics and Measurement. The MAS market in India is at a nascent stage; awareness...

This research covers the global marketing process optimization solutions market. Frost & Sullivan defines the MPOS market as a value chain of product suites that offer marketing departments the ability to execute marketing functions including: planning, creation of print and digital marketing collateral, campaign and workflow management, benchmarki...

21 Jan 2019  |  North America  |  Market Research

Global Online Video Platforms Market, Forecast to 2023

As Delivery and Workflow Increasingly Commoditize, Live Workflows and Personalization Capabilities will be Competitive Factors for OVPs

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Frost & Sullivan defines an online video platform (OVP) as a fee-based software-as-a service (SaaS) online content solution that enables video content owners to ingest, transcode, store, manage, protect, publish, syndicate, track, and monetize online video. While video continues to form the center of this formal definition, this process also includ...

This market insight on the global tablet devices market discusses the possible reasons for the steep decline in tablet shipments and also suggests what can be done to arrest this fall. It provides market definitions, unit shipment forecasts, segmentation by region, and market share analysis of the key competitors in the market. The competitive envi...

The market insight provides unit shipment forecasts, segmentations by application and region, and market share analysis for the global set-top box market. The market is divided into four application segmentscable, Internet Protocol television (IPTV), satellite, and digital terrestrial transmission (DTT). The regional forecast covers North America ...

This research service provides a detailed Market Engineering analysis of the global pay TV video encoders market. The service ranks and explains market drivers and restraints. It also provides forecasts for revenue and unit shipments. The service outlines current distribution channels in addition to forecasting and analyzing market demand. Segmen...

IP video network management is the process of ensuring the overall efficiency of video transmission over IP at the head-end, through the transport stream, and at edge of the network using monitoring products such as probes, analyzers, and data-mining solutions. This study focuses on the broadcast, cable, IPTV, and enterprise segments. It includes a...

This research service covers the global market for POS systems. Detailed market trend analysis including drivers, and restraints are provided for the POS systems market for the following geographic regions - North America, Latin America, EMEA and Asia Pacific. Expansive unit shipment and revenue forecasts analysis are presented for each of these ge...

16 Apr 2020  |  Global  |  Market Research

Post-pandemic Growth Opportunity Analysis of the Marketing Automation Solutions Market

Assessing Growth Opportunities and Growth Pipelines in Light of the COVID-19 Pandemic

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Marketing automation solutions (MAS) constitute the following four functions: campaign management, sales enablement, lead management, and data and analytics. MAS differentiate from marketing process automation solutions, customer relationship management, digital asset management, and email marketing software. MAS serve the small- and medium-sized b...