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15 Dec 2022  |  North America  |  Market Research
The Impact of the Metaverse on Digital Advertising
The Metaverse is Reshaping Marketing Strategies and Offering Brands Revolutionary Ways to Engage with their Audiences
The metaverse as a concept can be complex to understand. Frost & Sullivan categorizes the metaverse as an interconnected network of persistent 3D worlds and simulations where end users, represented by virtual avatars, are enabled with a sense of social presence and spatial awareness and participate in an extensive virtual economy. This study dis...
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12 Dec 2014  |  Global  |  Market Research
Global Non-Linear Editing Market
Growth Spurt in Independent Professionals Segment Will Continue to Propel the Market
Non-linear editing (NLE) is a fairly mature market globally. The democratization of video, the proliferation of video-enabled consumer devices, higher-resolution cameras, and the increasing affordability of NLE solutions have resulted in a new wave of market growth. This research service analyzes the NLE market with a focus on the broadcast, post-p...
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29 Jan 2018  |  North America  |  Market Research
Global PC Market, Forecast to 2023
In a Maturing Market, New Growth Opportunities will Come from the Latest Generation of Portable PCs and the Enterprise Segment
Worldwide PC shipments have been sharply declining over the last 4-5 years. This is due to a combination of factors including market saturation; extended replacement cycles; economic instability in emerging markets; and competition from other consumer devices like smartphones and phablets. The unit shipments for the global PC market is expected to ...
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20 Jun 2017  |  Global  |  Market Research
Global Non-linear Editing Market, Forecast to 2023
Market Forecast Tied to Industry Trends and Behavior of the Growing Professionals Segment and Vendors
The non-linear editing (NLE) market is maturing as video editing becomes a common skill in the digital world. The proliferation of video, declining NLE solution prices, new technologies such as 4K and virtual reality, and more cloud-based options stimulate chances for market growth. However, market forecast remains tied to the growing professionals...
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14 Jun 2024  |  North America  |  Frost Radar
Frost Radar™: Account-based Marketing Platforms, 2024
A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines
The Frost Radar on account-based marketing (ABM) platforms analyzes providers that offer technology platforms, tools, and services created to streamline and optimize the execution of ABM strategies. ABM is a strategic approach in which a business targets its marketing efforts on a specific set of high-value accounts through personalized engagement...
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23 May 2023  |  Global  |  Frost Radar
Frost Radar™: Video on Demand (VOD) Market
A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines
Frost & Sullivan’s global team of analysts and consultants continuously researches a wide range of industries across the globe. The primary and secondary analysis span the entire value chain, identifying organizations that consistently develop new growth strategies based on a visionary understanding of the future and a proven ability to address eme...
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28 Feb 2020  |  North America  |  Market Research
Global Set-top Box (STB) Market, Forecast to 2024
IPTV is the Largest and the Fastest-growing Segment in the Mature STB Market; 4K, HDR, and Voice Assistants are Key Features
The rising consumption of consumer streaming will drive the expansion of the over-the-top (OTT) ecosystem. This has prompted innovation in the global set-top box (STB) market, and streaming STBs will increasingly replace traditional devices throughout the forecast period (2019-2024). Unit shipment is expected to increase from 242.9 million in 2019 ...
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12 Jul 2019  |  North America  |  Market Research
Global Content Management Solutions Market for the Media Industry, Forecast to 2024
In a Fragmented Market, Home-grown Solutions Restrict Revenue Growth and North America Remains the Primary Focus for Market Expansion
Consumption of news and entertainment has evolved; consumers want access to information anytime, anywhere, and across devices. This is driving the adoption of CMS to deliver content across form factors. The need for this shift in media consumption habits is the result of changing expectations of consumers who are demanding news and media platforms ...
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16 May 2024  |  Global  |  Market Research
Top 10 Strategic Imperatives in Digital Content Services, 2024
The Top Transformations Impacting Future Growth Potential
The Rise of AI and Evolving Tech: While Generative AI and continuous tech advancements pose challenges, they also unlock opportunities. Businesses must embrace AI yet ensure human oversight. They should remain adaptable to integrate new technologies into their services and stay ahead of the curve. Monetization and Skills Transformation: New mone...
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22 Feb 2018  |  North America  |  Market Research
Global Video Game Systems Market, Forecast to 2023
Platform Differentiation, New Marketing Opportunities, and Innovative Technologies Still Abound in a Mature Market
Video game systems consist of two sub-categories, consoles and handheld devices. A video game console is a preconfigured, ready-to-play, interactive appliance whose primary purpose when connected to a television is video gaming. Examples include Sony’s PlayStation 4 and Microsoft’s Xbox One. A video game handheld is a self-contained unit with the s...
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