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This global marketing automation software (MAS) market study discusses the drivers and restraints to growth, market trends, and technology trends. Global and regional forecasts are included. The base year is 2013 and the forecast period runs through 2020. The market is divided into 3 regions: NALA, EMEA, and APAC. The study covers pricing trends al...

16 Apr 2020  |  Global  |  Market Research

Post-pandemic Growth Opportunity Analysis of the Marketing Automation Solutions Market

Assessing Growth Opportunities and Growth Pipelines in Light of the COVID-19 Pandemic

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Marketing automation solutions (MAS) constitute the following four functions: campaign management, sales enablement, lead management, and data and analytics. MAS differentiate from marketing process automation solutions, customer relationship management, digital asset management, and email marketing software. MAS serve the small- and medium-sized b...

A Marketing Automation Solution (MAS) is a tool that automates marketing and sales activities to drive revenue growth and empowers organizations to make data-driven decisions. It includes Content Marketing Enablement, Lead Management, Sales Enablement, and Marketing Analytics and Measurement. The MAS market in India is at a nascent stage; awareness...

Over a period of roughly 3 years, Apple has taken a large percentage of its content delivery to its in-house CDN. It is using its own CDN for iTunes, iOS and OS X updates, music streaming, and a host of other assorted Apple content. Part of Apple’s reasoning for building its own CDN was because of performance issues with iCloud. In addition, Apple ...

21 Nov 2016  |  North America  |  Market Research

Global Smart TV and Streaming Media Devices Markets, Forecast to 2021

Competition Sharply Accelerates in the Battle for Conduit to the Big Screen as Consumers Demand Quality Experiences and Ease of Content Delivery

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This study provides an in-depth analysis of the global streaming media devices market and the smart TV market. The thin client paradigm, where broadcast, pay TV, and on-demand content is delivered directly via the Internet to consumers, continues to grow. Streaming media devices, smart TVs, and to some extent game consoles and tablets, are at the f...

Over the top (OTT) monitoring and compliance (M&C) solutions often overlap with complementary software solutions, such as quality of experience (QoE) and quality of service (QoS) measurements for the distribution of video over streaming services. Most OTT monitoring and compliance vendors have proprietary software and use a combination of servers, ...

Tablets are a category of mobile devices that provide advanced capabilities on a larger (6"+) screen but do not have traditional integrated phone functionality. Tablets run complete operating system software that provides a standardized interface and platform for application developers. Global tablet device unit shipment reached 170.7 million in 20...

Media streaming devices are connected, unmanaged devices whose primary purpose is to receive on-demand content via the Internet and display it on a television screen. Demand for media streaming devices was originally derived from cord-cutters looking for convenient, cost-effective ways to access entertainment content with a lean-back experience. Me...

Tablets are a category of mobile devices that provide advanced capabilities on a larger (6"+) screen, but do not have traditional integrated phone functionality. Tablets run complete operating system software that provide a standardized interface and platform for application developers. Global tablet device unit shipments reached 172 million, a sli...