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15 Dec 2022  |  North America  |  Market Research
The Impact of the Metaverse on Digital Advertising
The Metaverse is Reshaping Marketing Strategies and Offering Brands Revolutionary Ways to Engage with their Audiences
The metaverse as a concept can be complex to understand. Frost & Sullivan categorizes the metaverse as an interconnected network of persistent 3D worlds and simulations where end users, represented by virtual avatars, are enabled with a sense of social presence and spatial awareness and participate in an extensive virtual economy. This study dis...
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24 Dec 2019  |  North America  |  Market Research
Global Blu-ray Media and Players Market, Forecast to 2025
4K/HDR/Dolby Atmos will Ensure Continued Relevance of Blu-ray Players and Media Despite Consumer Shift to OTT Streaming Services
Blu-ray technology vendors face significant challenges stemming from the continued momentum of over-the-top (OTT) video streaming—the fastest-growing segment of the home video market. The seemingly inevitable consumer transition from physical disc to digital video content consumption via OTT services is negatively impacting the sales of Blu-ray pla...
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12 Dec 2019  |  North America  |  Market Research
Global PC Market, Forecast to 2025
Vendors Must Target Opportunities in the Enterprise Segment and Leverage the Broader Mobility and Cloud Computing Trends
The PC market will continue to decline over the forecast period. Market saturation in developed markets is a significant barrier to growth. Brutal price competition and ongoing pressure from competing alternative devices negatively impact the long-term market outlook. The PC market faces persistent challenges from rapidly changing consumer PC buyin...
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21 Nov 2016  |  North America  |  Market Research
Global Smart TV and Streaming Media Devices Markets, Forecast to 2021
Competition Sharply Accelerates in the Battle for Conduit to the Big Screen as Consumers Demand Quality Experiences and Ease of Content Delivery
This study provides an in-depth analysis of the global streaming media devices market and the smart TV market. The thin client paradigm, where broadcast, pay TV, and on-demand content is delivered directly via the Internet to consumers, continues to grow. Streaming media devices, smart TVs, and to some extent game consoles and tablets, are at the f...
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08 Jan 2024  |  North America  |  Market Research
Top 10 Growth Opportunities in Digital Content Services, 2024
The Rise of Internet Connectivity, the Natural Need for Individuals to Connect with Others, and Technology Improvements Continue to Boost Digital Content Services
The increase in global internet users, internet traffic, active social media users, and unique mobile phone users is driving digital content growth. In 2023, the industry grew in new global internet users, new active social media users, and unique mobile phone users. By the end of 2023, around two-thirds of the world s population is estimated to be...
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03 Jun 2020  |  North America  |  Market Research
Global Digital Signage Systems Market, Forecast to 2025
Innovation in Display Technologies, Falling Prices, and the Emergence of Turnkey Solution Providers Drive Growth
Ad spending has been rapidly shifting away from traditional TV, radio, and newspapers to digital media platforms and solutions. Emerging branding/marketing vehicles, including digital signage and interactive kiosks, are gaining traction and hold immense potential for future growth. A key value proposition of signage networks is that they can be dep...
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18 Jul 2019  |  North America  |  Market Research
Global Media Content Delivery Networks Market, Forecast to 2024
Proliferation of Content and Increasing Consumption Spurring Growth
Content delivery network (CDN) providers offer service-based technology and products that enable the delivery of content from their servers to the end user on the public internet. CDN vendors largely have proprietary infrastructure and use a combination of servers, network routing, and intelligent software to enable delivery of content from their n...
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08 Jan 2020  |  North America  |  Market Research
Global Smart TVs Market, Forecast to 2025
4K/HDR and Falling Prices to Drive Market Growth as Competition from Chinese Vendors Intensifies
Falling prices and the demand for next-generation features such as 4K and HDR continue to be the strongest drivers for smart TV sales. Even as the price of the highest-end models continues to rise as screen sizes and device sophistication at the high end continue to grow, there is falling disparity between traditional and smart TV price points at t...
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