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Thanks to the growth of structured and unstructured content within enterprises across all verticals and geographies and the increasing emphasis on workflow collaboration and information sharing, the enterprise content management market continues to evolve and grow. Vendors offering a slew of best-of-breed point solutions as well end-to-end platform...

28 Jun 2023  |  Global  |  Market Research

Growth Opportunities in the Global Video Gaming Market

Rise of Social Gaming and New Technologies Reshape Future Growth Potential

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This study covers the global market for video gaming services. Gaming services allow users to play video games by interacting with an interface to get visual feedback. The scope of this study includes gaming solutions offered by providers, such as hardware gaming consoles and software (video games) offered in three types of platforms: conso...

This Frost Radar analyzes online video platform (OVP) providers that offer services targeted at media and entertainment (M&E) use cases and customers. An OVP is a software-as-a-service (SaaS) that enables video content owners or holders to ingest, transcode, store, manage, protect, publish, syndicate, track, distribute, and monetize pieces of onli...

The PC market will continue to decline over the forecast period. Market saturation in developed markets is a significant barrier to growth. Brutal price competition and ongoing pressure from competing alternative devices negatively impact the long-term market outlook. The PC market faces persistent challenges from rapidly changing consumer PC buyin...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Key Issues Addressed

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

The Frost Radar on account-based marketing (ABM) platforms analyzes providers that offer technology platforms, tools, and services created to streamline and optimize the execution of ABM strategies. ABM is a strategic approach in which a business targets its marketing efforts on a specific set of high-value accounts through personalized engagement...

The Frost Radar™ of the global personal extended reality (XR) hardware market analyzes vendors offering immersive endpoints, such as augmented reality (AR), mixed reality (MR), and virtual reality (VR) headsets and glasses, that are used for multiple personal purposes, including gaming, fitness and health, media and entertainment, and social media....

The increase in global internet users, internet traffic, active social media users, and unique mobile phone users has driven digital content growth. In 2022, the industry saw more than 150 million new global internet users, a spike of more than 25% in internet bandwidth, 200+ million new active social media users, and 90+ million unique mobile phon...

The Frost Radar™ for the supply-side platform (SSP) market analyzes software solutions that allow publishers to effectively manage, sell, and optimize their advertising inventories through a set of programmatic tools. These programmatic platforms are part of the broader digital advertising supply chain and provide the sell-side (i.e., publishers, m...