Search results for: 'spend sensor'

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Key Issues Addressed

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

27 Feb 2018  |  North America  |  Market Research

Global Video Servers Market, Forecast to 2023

Media Industry Upgrades from HD to 4K/HDR and SDI to IP Will Drive Growth in a Mature Market

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Key Issues Addressed

The media and entertainment industry has witnessed two waves of transitions that have profoundly impacted and shaped its evolution in recent decades – the shift from analog to digital and the move from SD to HD content. Both transitions were highly consequential to vendors in this space due to the billions of dollars spent globally over the transit...

03 Jun 2020  |  North America  |  Market Research

Global Digital Signage Systems Market, Forecast to 2025

Innovation in Display Technologies, Falling Prices, and the Emergence of Turnkey Solution Providers Drive Growth

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Key Issues Addressed

Ad spending has been rapidly shifting away from traditional TV, radio, and newspapers to digital media platforms and solutions. Emerging branding/marketing vehicles, including digital signage and interactive kiosks, are gaining traction and hold immense potential for future growth. A key value proposition of signage networks is that they can be dep...

Frost & Sullivan’s global team of analysts and consultants research a wide range of industries. Primary and secondary analysis spans the entire value chain, identifying organizations that consistently develop new growth strategies based on a visionary understanding of the future and a proven ability to effectively address emerging challenges and op...