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Driven by regulation, consumer acceptance, and rapid strides in active safety system technology, the penetration of Advanced Driver Assist Systems (ADAS) in European new Light Vehicle sales has grown at a blistering pace. Even as increasing ADAS-equipped vehicle sales are anticipated to translate into lower crash rates and severity in the long term...

The global automotive industry is going through a transformation with CASE convergence. Connectivity and autonomous driving features are at the forefront of this transformation. Globally, OEMs are looking to introduce various ADAS features ranging from L0 to L2+. These features are not just safety enhancements but are also viewed as comfort and con...

The global automotive industry is going through a transformation with CASE convergence. Connectivity and autonomous driving features are at the forefront of this transformation. Globally, OEMs are looking to introduce various ADAS features ranging from L0 to L2+. These features are viewed as not only safety enhancements but also comfort and conveni...

In 2026, the global ADAS and autonomous driving market is transitioning to standardization, with Level 1 and Level 2 features becoming baseline across vehicle segments. This shift is driven by regulatory frameworks in North America and Europe, along with rising consumer demand for vehicle safety in emerging markets such as India and Southeast Asia....

The automotive industry faces challenges such as regulatory hurdles, electrification, the rise of software-defined vehicles (SDVs), semiconductor shortages, and geopolitical chaos. OEMs and value chain partners are realigning their product strategies, roadmaps, and launch timelines to adapt to these challenges. They have rerouted investments to dev...

The global demand for buses has risen with the increase in capacity and the requirement for faster transfer influenced by economic developments, new business ventures, and changing buying patterns. Fleet operators are exploring advanced technologies, primarily solutions for autonomous buses, to increase efficiency across the supply chain. Although ...

15 Sep 2022  |  North America  |  Market Research

Strategic Overview of Start-ups Disrupting the Global Autonomous Vehicle Market

Adoption of L2 and above ADAS and Autonomous Features Will Create New Growth Opportunities for Start-ups

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Companies have been developing advanced driver assistance systems (ADAS) and autonomous driving (AD) technologies continuously with the widespread adoption of Level 2 and above autonomies in markets like North America, Europe, China, and parts of Asia-Pacific. With the transition from ADAS to AD, technology companies, OEMs, and Tier suppliers must ...

A growing demand for safety and convenience features has amplified the development and adoption of advanced driver assistance systems (ADAS) and autonomous driving (AD) features in passenger vehicles. Original equipment manufacturers seek to adopt level-2-and-above features in their mass-market vehicles to gain a competitive advantage. The United S...

20 May 2024  |  Global  |  Market Outlook

Global ADAS and Autonomous Driving Outlook and Growth Opportunities, 2024

Automated Parking and Increased Penetration of Eyes-off Driving Technologies Will Ensure Future Growth Potential of the Autonomous Driving Industry

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The automotive industry faces many challenges, such as regulatory hurdles, semiconductor shortages, and geopolitical chaos. Original equipment manufacturers (OEMs) and value chain partners are realigning their product strategies, road maps, and launch timelines to adapt to these challenges. They have rerouted investments to develop and deploy hands...