US Passenger Vehicle Original Equipment Manufacturers Advanced Driver Assistance Systems R&D Strategies, 2030

US Passenger Vehicle Original Equipment Manufacturers Advanced Driver Assistance Systems R&D Strategies, 2030

$50-billion Investments in ADAS R&D Will Increase Driver Engagement and Vehicle Safety Performance, Enhancing the End-customer Experience

RELEASE DATE
31-Jan-2024
REGION
North America
Deliverable Type
Market Research
Research Code: K992-01-00-00-00
SKU: AU_2023_549
AvailableYesPDF Download
$2,450.00
In stock
SKU
AU_2023_549

US Passenger Vehicle Original Equipment Manufacturers Advanced Driver Assistance Systems R&D Strategies, 2030
Published on: 31-Jan-2024 | SKU: AU_2023_549

Need more details?
$2,450.00
DownloadLink
Need more details?

A growing demand for safety and convenience features has amplified the development and adoption of advanced driver assistance systems (ADAS) and autonomous driving (AD) features in passenger vehicles. Original equipment manufacturers seek to adopt level-2-and-above features in their mass-market vehicles to gain a competitive advantage. The United States has been at the forefront of regulating ADAS and AD to expedite the time to adoption. Some states, like California and Nevada, have also allowed the deployment of level 3 and level 4 autonomous vehicles for public use, which has created a conducive environment for global OEMs to penetrate the US market.

This study provides an overview of the ADAS and AD strategies that select global OEMs in the United States have adopted. This study examines the technology and business capabilities of the OEMs at the brand, segment, and model levels, and provides a detailed overview of their value chain partnerships, as well as their partner-selection process.

Author: Vishwas Shankar

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on the Advanced Driver Assistance Systems Industry

Growth Opportunities Fuel the Growth Pipeline Engine™

Key Takeaways

Predictions

Current Levels of Autonomy by OEM

Benchmarking Key ADAS/AD Offerings and Models

Scope of Analysis

Ford—Strategy

Ford—Responsibility for ADAS R&D Activities

Ford—Centers of Excellence

Ford—Partners and Partner Selection

Ford—Future Direction

Ford—OTA

General Motors—Strategy

General Motors—Responsibility for ADAS R&D Activities

General Motors—Centers of Excellence

General Motors—Partners and Partner Selection

General Motors—Future Direction

General Motors—OTA

Tesla—Strategy

Tesla—Responsibility for ADAS R&D Activities

Tesla—Centers of Excellence

Tesla—Partners and Partner Selection

Tesla—Future Direction

Tesla—OTA

Hyundai—Strategy

Hyundai—Responsibility for ADAS R&D Activities

Hyundai—Centers of Excellence

Hyundai—Partners and Partner Selection

Hyundai—Future Direction

Hyundai—OTA

Nissan—Strategy

Nissan—Responsibility for ADAS R&D Activities

Nissan—Centers of Excellence

Nissan—Partners and Partner Selection

Nissan—Future Direction

Nissan—OTA

Toyota—Strategy

Toyota—Responsibility for ADAS R&D Activities

Toyota—Centers of Excellence

Toyota—Partners and Partner Selection

Toyota—Future Direction

Toyota—OTA

Growth Opportunity 1—Implementing Lidar as Part of the ADAS Sensor Suite

Growth Opportunity 1—Implementing Lidar as Part of the ADAS Sensor Suite

Legal Disclaimer

Purchase includes:
  • Report download
  • Growth Dialog™ with our experts

Growth Dialog™

A tailored session with you where we identify the:
  • Strategic Imperatives
  • Growth Opportunities
  • Best Practices
  • Companies to Action

Impacting your company's future growth potential.

A growing demand for safety and convenience features has amplified the development and adoption of advanced driver assistance systems (ADAS) and autonomous driving (AD) features in passenger vehicles. Original equipment manufacturers seek to adopt level-2-and-above features in their mass-market vehicles to gain a competitive advantage. The United States has been at the forefront of regulating ADAS and AD to expedite the time to adoption. Some states, like California and Nevada, have also allowed the deployment of level 3 and level 4 autonomous vehicles for public use, which has created a conducive environment for global OEMs to penetrate the US market. This study provides an overview of the ADAS and AD strategies that select global OEMs in the United States have adopted. This study examines the technology and business capabilities of the OEMs at the brand, segment, and model levels, and provides a detailed overview of their value chain partnerships, as well as their partner-selection process. Author: Vishwas Shankar
More Information
Deliverable Type Market Research
Author Vishwas Shankar
Industries Automotive
No Index No
Is Prebook No
Keyword 1 ADAS Market Forecast
Keyword 2 Automotive Industry Trends
Keyword 3 Advanced Driver Assistance Systems R&D Strategies
Podcast No
WIP Number K992-01-00-00-00