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Original equipment manufacturers (OEMs) used to differentiate their products based on mechanical features. Today, however, consumers increasingly want features defined by software, such as driver assistance, connectivity, and comfort-convenience services. The convergence of technology areas including electrification, autonomous driving, shared mobi...

This Frost & Sullivan study offers insight into North American OEMs’ over-the-air update (firmware-over-the-air [FOTA]/software-over-the-air [SOTA]) strategies. Frost & Sullivan segments OTA updates into 12 categories: Powertrain; Infotainment Services; Connected Services; Advanced Driver Assistance System/Autonomous Driving ADAS/AD; Chassis; Remot...

02 Nov 2022  |  North America  |  Market Research

Strategic Insights and Growth Opportunities for Software-defined Vehicles

Future Growth Potential in the Automotive Industry Hinges on a Service-oriented Architecture with Repeatable Avenues of Revenue Generation

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Key Issues Addressed

Original equipment manufacturers (OEMs) used to differentiate their products based on mechanical features. Today, however, consumers are increasingly looking for features defined by software, such as driver assistance, connectivity, and comfort-convenience services. The convergence of technologies including electrification, autonomous driving, shar...

This analytics of ten technology companies and their strengths in the shared mobility industry throws light on the reasons why they have been successful in transitioning to this space and building shared mobility solutions. The study puts forward some answers to the question of how the technology companies of today anticipate and plan for the key m...

The Latin American automotive industry maintains its rising trend despite the severe effects of COVID-19 on local economies, international conflicts, inflation, exchange rates, and difficulties arising from credit accessibility. With 4.8 million units sold in 2023, the Latin American automotive industry will likely grow 8.2% in 2024. However, th...

Economies across the world are bouncing back in full force after the pandemic-induced lull. Despite a slump in the recent past, automotive sales are slowly recovering in the Americas, and fleet leasing and rental markets are on the path of recovery. Telematics adoption is on the rise as connected cars are gaining traction in the region, primarily t...

The electric vehicle (EV) market is growing rapidly and impacting the energy market and associated services. As OEMs integrate more software-defined solutions into EVs, a potential market for digital products and services (P&S) exists. EV-dedicated digital P&S allows key participants to continuously monetize these solutions through new revenue mode...

Diagnostics-as-a-Service (DaaS) is a new, growing business model seeing widespread acceptance in auto diagnostics. After years of improvement and innovation in R&D, DaaS players have created unique solutions to help all segments of automotive repair workshops on vehicle diagnostics. Though many key players have been around for more than 10 years, t...

Though the automotive industry is recovering from the COVID era and reaching pre-COVID forecasted vehicle sales, it still faces many challenges—regulatory hurdles, semiconductor shortages, and geopolitical chaos. Original equipment manufacturers and value chain partners are realigning their product strategies, road maps, and launch timelines to ada...