USD
GBP 
CNY 
EUR 
INR 
JPY 
MYR 
ZAR 
KRW 
THB 
Insight into North American OEMs’ Over-the-Air Update (FOTA/SOTA) Strategies
Innovative, Disruptive Technologies, Electrification, and Autonomous Technologies will Drive OTA Updates in the Automotive Industry
11-May-2023
North America
Market Research
PE62-01-00-00-00
AU02535-NA-MT_27660
$4,950.00
Special Price $3,712.50 save 25 %
This Frost & Sullivan study offers insight into North American OEMs’ over-the-air update (firmware-over-the-air [FOTA]/software-over-the-air [SOTA]) strategies. Frost & Sullivan segments OTA updates into 12 categories: Powertrain; Infotainment Services; Connected Services; Advanced Driver Assistance System/Autonomous Driving ADAS/AD; Chassis; Remote Services; Bug Fixes; User Manuals; Health, Wellness, and Well-being (HWW); Passive Safety; Active Safety; and Comfort/Convenience.
The study analyzes various OEMs headquartered in North America that have adopted OTA updates; it breaks down the number of OTA updates each company offers for each category. OEMs, including Tesla, Ford, GM, Rivian, and Lucid, are profiled for their OTA capabilities. A detailed sketch of the penetration of these services along with subsegment penetration for each OTA update type is also available for the respective OEMs.
The study also examines OTA update market growth drivers and restraints and analyzes a few use-cases for automakers, including Tesla and GM. 3 growth opportunities are discussed, and Frost & Sullivan offers recommendations to market participants to leverage them.
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on OTA Updates in the Automotive Industry
Growth Opportunities Fuel the Growth Pipeline Engine™
Scope of Analysis
Growth Drivers
Growth Restraints
OTA Updates in the Automotive Industry: How and Why
Key Participants and OTA Update Types
Frost & Sullivan OTA Update Segmentation
OTA Updates in the Automotive Industry: A Timeline
OTA Update Trends Affecting On-demand Feature Adoption
OEMs Recalling Vehicles with and without OTA Updates: A Case Study
OTA Updates: The Future
California Consumer Privacy Act (Automotive)
The Virginia Consumer Data Protection Act
Distribution of State-level Privacy Laws, the United States
Colorado Privacy Act
Virginia and West Virginia Release Laws Governing OTA Updates
Categories of Regulations, Standards, and Policies by Region
UNECE Regulation on Software Updates (OTA) and Software Update Management Systems (SUMSs): R156
Cybersecurity Regulations WP.29, Europe
Cybersecurity Regulations, China
Impact of Privacy Data Regulations on OTA Updates
Ford Motor Company OTA Updates: A Snapshot
Ford Motor Company’s OTA Updates: A Timeline
Ford Motor Company OTA Update Comparison by Segments
Ford Motor Company OTA Update Penetration by Subsegments*
Tesla OTA Updates: A Snapshot
Tesla’s OTA Updates: A Timeline
Tesla OTA Update Comparison by Segments
Tesla OTA Update Penetration by Subsegments*
Case Study: Tesla OTA Strategy Examples
Case Study: Tesla OTA Updates
GM OTA Updates: A Snapshot
GM’s OTA Updates: A Timeline
GM OTA Update Comparison by Segments
GM OTA Update Penetration by Subsegments*
Case Study: The GM Ultifi Platform
Stellantis (FCA) OTA Updates: A Snapshot
Stellantis (FCA)’s OTA Updates: A Timeline
Stellantis (FCA) OTA Update Comparison by Segments
Stellantis (FCA) OTA Update Penetration by Subsegments*
Lucid Motors OTA Updates: A Snapshot
Lucid Motors’ OTA Updates: A Timeline
Lucid Motors OTA Update Penetration by Subsegments*
Rivian OTA Updates: A Snapshot
Rivian’s OTA Updates: A Timeline
Rivian OTA Update Comparison by Segments
Rivian OTA Update Penetration by Subsegments*
Segment/Category Benchmarking by Automakers
North American OEMs: Comparison by Number of OTA Updates
North American OEMs: OTA Update Snapshot
North American OTA Updates: Comparison by Number of OTA Updates by Segments
North American OEMs: OTA Update Summary
EVs versus Non EVs: A Comparative Analysis of EV OEMs
Growth Opportunity 1: New Revenue Opportunities for OEMs from In-cabin Features and Technology with Frequent OTA Updates
Growth Opportunity 1: New Revenue Opportunities for OEMs from In-cabin Features and Technology with Frequent OTA Updates (continued)
Growth Opportunity 2: Continuous Software Updates for Improved Vehicle Performance and Reliability
Growth Opportunity 2: Continuous Software Updates for Improved Vehicle Performance and Reliability (continued)
Growth Opportunity 3: Growth of Autonomous Vehicles and EVs to Boost Demand for OTA Updates
Growth Opportunity 3: Growth of Autonomous Vehicles and EVs to Boost Demand for OTA Updates (continued)
Subsegments: Powertrain
Subsegments: Infotainment
Subsegments: Connected Services
Subsegments: Chassis
Subsegments: ADAS/AD
Subsegments: Comfort/Convenience
Your Next Steps
Why Frost, Why Now?
List of Exhibits
List of Exhibits (continued)
Legal Disclaimer
List of Figures
- OTA Updates: Growth Drivers, North America, 2023–2030
- OTA Updates: Growth Restraints, North America, 2023–2030
- Automotive Cybersecurity: Regulations Impacting Vehicle Safety and Security, 2022
- Ford: OTA Update Snapshot, NA, 2021–2022
- Ford: Total Number of OTA Updates, NA, 2021–2022
- Ford: Comparison of Number of OTA Updates by Segments, NA, 2021–2022
- Tesla: OTA Update Snapshot, NA, 2021–2022
- Tesla: Total Number of OTA Updates, NA, 2021–2022
- Tesla: Comparison of Number of OTA Updates by Segments, NA, 2021–2022
- GM: OTA Update Snapshot, NA, 2020–2022
- GM: Total Number of OTA Updates, NA, 2020–2022
- GM: Comparison of Number of OTA Updates by Segments, NA, 2020–2022
- Stellantis (FCA): OTA Update Snapshot, NA, 2021–2022
- Stellantis (FCA): Total Number of OTA Updates, NA, 2021–2022
- Stellantis (FCA): Comparison of Number of OTA Updates by Segments, NA, 2021–2022
- Lucid Motors: OTA Update Snapshot, NA, 2022
- Lucid Motors: Total Number of OTA Updates, NA, 2022
- Rivian: OTA Update Snapshot, NA, 2022–2023
- Rivian: Total Number of OTA Updates, NA, 2022–2023
- Rivian: Comparison of Number of OTA Updates by Segments, NA, 2022–2023
- OTA Update Categories, NA, 2022
- OEM Comparison by Number of OTA Updates, NA, 2020–2023
- OTA Updates, NA, 2020–2023
- Comparison by Number of OTA Updates by Segments, NA, 2020–2022
Speak directly with our analytics experts for tailored recommendations.
Recent related Automotive research
24 Aug 2026 | Global | Frost Radar
Frost Radar™: AI-Powered In-Car Assistants, 2026
This Frost Radar™ benchmarks the leading companies in the AI-powered in-car assistant market. They are spearheading the development of advanced conversational, personalized, and context-aware in-vehicle experiences for original equipment manufacturers and Tier I suppliers. The analysis included a ...
21 Aug 2026 | South Asia, Middle East & North Africa | Market Research
High-Traffic Truck Charging Infrastructure Revenue Opportunities, India, 2026–2041
India’s electric truck charging ecosystem is entering a critical phase of commercialization, with revenue generation and investment returns emerging as key focus areas alongside infrastructure deployment. As medium- and heavy-duty electric trucks scale up, charging infrastructure development acros...
21 Aug 2026 | Global | Technology Research
Growth Opportunities in Next-Gen Audio Processor, LiDAR, Radar, Air Mobility, ADAS and Battery
The Mobility Technology Opportunity Engine (TOE) covers innovations pertaining to Next-Gen Audio Processor, LiDAR, Radar, Air Mobility, ADAS and Battery among others.
The purpose of the Mobility Technology TOE is to raise awareness of global technology innovations in self-propelled ground-bas...
20 Aug 2026 | Global | Market Outlook
2026 Prediction of Global Electric Vehicle Market
Over 21.6 million units of light-duty electric vehicles (EVs) were sold worldwide in 2025, representing a 23.5% year-over-year (YoY) growth. Battery electric vehicles (BEVs) accounted for 66.8% of all EVs sold, while plug-in hybrid electric vehicles (PHEVs) accounted for 33.2%. The PHEV share declin...
19 Aug 2026 | Global | Frost Radar
Frost Radar™: Vehicle Threat Detection and Response Solutions, 2026
The proliferation of software-defined vehicles, centralized compute architectures, connected services, and over-the-air software updates is fundamentally transforming automotive cybersecurity from a product development activity to a continuous operational discipline. As connected vehicle ecosystems ...
Purchase includes:
- Report download
- Growth Dialog™ with our experts
Growth Dialog™
A tailored session with you where we identify the:- Strategic Imperatives
- Growth Opportunities
- Best Practices
- Companies to Action
Impacting your company's future growth potential.
| Deliverable Type | Market Research |
|---|---|
| Author | Gautham Prakash Hegde |
| Industries | Automotive |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | ota software |
| Keyword 2 | ota software update |
| Keyword 3 | ota system |
| List of Charts and Figures | OTA Updates: Growth Drivers, North America, 2023–2030~ OTA Updates: Growth Restraints, North America, 2023–2030~ Automotive Cybersecurity: Regulations Impacting Vehicle Safety and Security, 2022~ Ford: OTA Update Snapshot, NA, 2021–2022~ Ford: Total Number of OTA Updates, NA, 2021–2022~ Ford: Comparison of Number of OTA Updates by Segments, NA, 2021–2022~ Tesla: OTA Update Snapshot, NA, 2021–2022~ Tesla: Total Number of OTA Updates, NA, 2021–2022~ Tesla: Comparison of Number of OTA Updates by Segments, NA, 2021–2022~ GM: OTA Update Snapshot, NA, 2020–2022~ GM: Total Number of OTA Updates, NA, 2020–2022~ GM: Comparison of Number of OTA Updates by Segments, NA, 2020–2022~ Stellantis (FCA): OTA Update Snapshot, NA, 2021–2022~ Stellantis (FCA): Total Number of OTA Updates, NA, 2021–2022~ Stellantis (FCA): Comparison of Number of OTA Updates by Segments, NA, 2021–2022~ Lucid Motors: OTA Update Snapshot, NA, 2022~ Lucid Motors: Total Number of OTA Updates, NA, 2022~ Rivian: OTA Update Snapshot, NA, 2022–2023~ Rivian: Total Number of OTA Updates, NA, 2022–2023~ Rivian: Comparison of Number of OTA Updates by Segments, NA, 2022–2023~ OTA Update Categories, NA, 2022~ OEM Comparison by Number of OTA Updates, NA, 2020–2023~ OTA Updates, NA, 2020–2023~ Comparison by Number of OTA Updates by Segments, NA, 2020–2022~ |
| Podcast | No |
| WIP Number | PE62-01-00-00-00 |