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Insight into North American OEMs’ Over-the-Air Update (FOTA/SOTA) Strategies

Insight into North American OEMs’ Over-the-Air Update (FOTA/SOTA) Strategies

Innovative, Disruptive Technologies, Electrification, and Autonomous Technologies will Drive OTA Updates in the Automotive Industry

RELEASE DATE
11-May-2023
REGION
North America
Deliverable Type
Market Research
Research Code: PE62-01-00-00-00
SKU: AU02535-NA-MT_27660
AvailableYesPDF Download
$4,950.00
In stock
SKU
AU02535-NA-MT_27660

Insight into North American OEMs’ Over-the-Air Update (FOTA/SOTA) Strategies
Published on: 11-May-2023 | SKU: AU02535-NA-MT_27660

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Description

This Frost & Sullivan study offers insight into North American OEMs’ over-the-air update (firmware-over-the-air [FOTA]/software-over-the-air [SOTA]) strategies. Frost & Sullivan segments OTA updates into 12 categories: Powertrain; Infotainment Services; Connected Services; Advanced Driver Assistance System/Autonomous Driving ADAS/AD; Chassis; Remote Services; Bug Fixes; User Manuals; Health, Wellness, and Well-being (HWW); Passive Safety; Active Safety; and Comfort/Convenience.

The study analyzes various OEMs headquartered in North America that have adopted OTA updates; it breaks down the number of OTA updates each company offers for each category. OEMs, including Tesla, Ford, GM, Rivian, and Lucid, are profiled for their OTA capabilities. A detailed sketch of the penetration of these services along with subsegment penetration for each OTA update type is also available for the respective OEMs.

The study also examines OTA update market growth drivers and restraints and analyzes a few use-cases for automakers, including Tesla and GM. 3 growth opportunities are discussed, and Frost & Sullivan offers recommendations to market participants to leverage them.

Table of Contents

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on OTA Updates in the Automotive Industry

Growth Opportunities Fuel the Growth Pipeline Engine™

Scope of Analysis

Growth Drivers

Growth Restraints

OTA Updates in the Automotive Industry: How and Why

Key Participants and OTA Update Types

Frost & Sullivan OTA Update Segmentation

OTA Updates in the Automotive Industry: A Timeline

OTA Update Trends Affecting On-demand Feature Adoption

OEMs Recalling Vehicles with and without OTA Updates: A Case Study

OTA Updates: The Future

California Consumer Privacy Act (Automotive)

The Virginia Consumer Data Protection Act

Distribution of State-level Privacy Laws, the United States

Colorado Privacy Act

Virginia and West Virginia Release Laws Governing OTA Updates

Categories of Regulations, Standards, and Policies by Region

UNECE Regulation on Software Updates (OTA) and Software Update Management Systems (SUMSs): R156

Cybersecurity Regulations WP.29, Europe

Cybersecurity Regulations, China

Impact of Privacy Data Regulations on OTA Updates

Ford Motor Company OTA Updates: A Snapshot

Ford Motor Company’s OTA Updates: A Timeline

Ford Motor Company OTA Update Comparison by Segments

Ford Motor Company OTA Update Penetration by Subsegments*

Tesla OTA Updates: A Snapshot

Tesla’s OTA Updates: A Timeline

Tesla OTA Update Comparison by Segments

Tesla OTA Update Penetration by Subsegments*

Case Study: Tesla OTA Strategy Examples

Case Study: Tesla OTA Updates

GM OTA Updates: A Snapshot

GM’s OTA Updates: A Timeline

GM OTA Update Comparison by Segments

GM OTA Update Penetration by Subsegments*

Case Study: The GM Ultifi Platform

Stellantis (FCA) OTA Updates: A Snapshot

Stellantis (FCA)’s OTA Updates: A Timeline

Stellantis (FCA) OTA Update Comparison by Segments

Stellantis (FCA) OTA Update Penetration by Subsegments*

Lucid Motors OTA Updates: A Snapshot

Lucid Motors’ OTA Updates: A Timeline

Lucid Motors OTA Update Penetration by Subsegments*

Rivian OTA Updates: A Snapshot

Rivian’s OTA Updates: A Timeline

Rivian OTA Update Comparison by Segments

Rivian OTA Update Penetration by Subsegments*

Segment/Category Benchmarking by Automakers

North American OEMs: Comparison by Number of OTA Updates

North American OEMs: OTA Update Snapshot

North American OTA Updates: Comparison by Number of OTA Updates by Segments

North American OEMs: OTA Update Summary

EVs versus Non EVs: A Comparative Analysis of EV OEMs

Growth Opportunity 1: New Revenue Opportunities for OEMs from In-cabin Features and Technology with Frequent OTA Updates

Growth Opportunity 1: New Revenue Opportunities for OEMs from In-cabin Features and Technology with Frequent OTA Updates (continued)

Growth Opportunity 2: Continuous Software Updates for Improved Vehicle Performance and Reliability

Growth Opportunity 2: Continuous Software Updates for Improved Vehicle Performance and Reliability (continued)

Growth Opportunity 3: Growth of Autonomous Vehicles and EVs to Boost Demand for OTA Updates

Growth Opportunity 3: Growth of Autonomous Vehicles and EVs to Boost Demand for OTA Updates (continued)

Subsegments: Powertrain

Subsegments: Infotainment

Subsegments: Connected Services

Subsegments: Chassis

Subsegments: ADAS/AD

Subsegments: Comfort/Convenience

Your Next Steps

Why Frost, Why Now?

List of Exhibits

List of Exhibits (continued)

Legal Disclaimer

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This Frost & Sullivan study offers insight into North American OEMs’ over-the-air update (firmware-over-the-air [FOTA]/software-over-the-air [SOTA]) strategies. Frost & Sullivan segments OTA updates into 12 categories: Powertrain; Infotainment Services; Connected Services; Advanced Driver Assistance System/Autonomous Driving ADAS/AD; Chassis; Remote Services; Bug Fixes; User Manuals; Health, Wellness, and Well-being (HWW); Passive Safety; Active Safety; and Comfort/Convenience. The study analyzes various OEMs headquartered in North America that have adopted OTA updates; it breaks down the number of OTA updates each company offers for each category. OEMs, including Tesla, Ford, GM, Rivian, and Lucid, are profiled for their OTA capabilities. A detailed sketch of the penetration of these services along with subsegment penetration for each OTA update type is also available for the respective OEMs. The study also examines OTA update market growth drivers and restraints and analyzes a few use-cases for automakers, including Tesla and GM. 3 growth opportunities are discussed, and Frost & Sullivan offers recommendations to market participants to leverage them.
More Information
Deliverable Type Market Research
Author Gautham Prakash Hegde
Industries Automotive
No Index No
Is Prebook No
Keyword 1 ota software
Keyword 2 ota software update
Keyword 3 ota system
Podcast No
WIP Number PE62-01-00-00-00