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Insights into European OEMs’ Over-the-Air Update (FOTA/SOTA) Strategies
OTA Updates are Critical Enablers Defining the Future of Autonomous Driving to Enhance Vehicle Safety, Performance, and Driving Experience
31-Jul-2023
Europe
Market Research
PEBA-01-00-00-00
TEMP_2023_41
This Frost & Sullivan study offers insight into European OEMs’ over-the-air (OTA) update (firmware-over-the-air [FOTA]/software-over-the-air [SOTA]) strategies. Frost & Sullivan segments OTA updates into 12 categories: Powertrain, Infotainment Services, Connected Services, Advanced Driver Assistance Systems/Autonomous Driving (ADAS/AD), Chassis, Remote Services, Bug Fixes, User Manuals, Health, Wellness, and Well-being (HWW), Passive Safety, Active Safety, and Comfort/Convenience.
In analyzing leading European OEMs adopting OTA updates, the study breaks down the number of OTA updates each company offers per category. It profiles OEMs such as BMW, Volkswagen Group, Jaguar Land Rover, and Volvo Group for their OTA capabilities, with a detailed outline of their service and subsegment penetration for each OTA update type.
The study also examines OTA update market growth drivers and restraints and highlights several use cases for automakers, such as Stellantis and Renault. Based on these findings, Frost & Sullivan identifies 3 growth opportunities for industry participants to capture business growth.
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on OTA Updates in the Automotive Industry
Growth Opportunities Fuel the Growth Pipeline Engine™
Scope of Analysis
Growth Drivers
Growth Restraints
OTA Updates in the Automotive Industry: How and Why
Key Participants* and OTA Update Types
OTA Update Segmentation
Automotive OTA Updates: A Timeline
OTA Update Trends Affecting On-demand Feature Adoption
OEMs Recalling Vehicles with and without OTA Updates: A Case Study
OTA Updates: The Future
OTA Updates: Restriction-bound Services
UNECE Regulation on Software Updates (OTA) and Software Update Management Systems (SUMS)—R156
Cybersecurity Regulations WP.29, Europe
GDPR: Data Protection Principles
GDPR: Automotive Ecosystem
California Consumer Privacy Act (Automotive)
Virginia Consumer Data Protection Act
Colorado Privacy Act
Virginia and West Virginia Release Laws Governing OTA Updates
Categories of Regulations, Standards, and Policies by Region
Cybersecurity Regulations, China
Impact of Privacy Data Regulations on OTA Updates
BMW OTA Updates: A Snapshot
BMW OTA Updates: A Timeline
BMW OTA Update Comparison by Segments
BMW OTA Update Penetration by Subsegments
VW Group OTA Updates: A Snapshot
VW Group OTA Updates: A Timeline
VW Group OTA Updates: Comparison by Segments
VW Group OTA Updates: Penetration by Subsegments
JLR OTA Updates: A Snapshot
JLR OTA Updates: A Timeline
JLR OTA Updates: Penetration by Subsegments
Volvo Group OTA Updates: A Snapshot
Volvo Group OTA Updates: A Timeline
Volvo Group OTA Updates: Comparison by Segments
Volvo Group OTA Updates: Penetration by Subsegments
Case Study: Stellantis STLA Platform
Case Study: Stellantis OTA Strategy (continued)
Case Study: Renault OTA Updates
European OEMs: OTA Update Snapshot
European OTA Updates: Number of OTA Updates by Segments
European OEMs: Comparison by Number of OTA Updates
Segment/Category Benchmarking by Automakers
European OEMs: OTA Update Summary
EVs vs Non-EVs: Comparative Analysis of EV OEMs
Growth Opportunity 1: New Revenue Opportunities for OEMs from In-cabin Features and Technology
Growth Opportunity 1: New Revenue Opportunities for OEMs from In-cabin Features and Technology (continued)
Growth Opportunity 2: Continuous Software Updates for Improved Vehicle Performance and Reliability
Growth Opportunity 2: Continuous Software Updates for Improved Vehicle Performance and Reliability (continued)
Growth Opportunity 3: Growth of Autonomous Vehicles and EVs
Growth Opportunity 3: Growth of Autonomous Vehicles and EVs (continued)
Subsegments: Powertrain
Subsegments: Infotainment
Subsegments: Connected Services
Subsegments: Chassis
Subsegments: ADAS/AD
Subsegments: Comfort/Convenience
Your Next Steps
Why Frost, Why Now?
List of Exhibits
Legal Disclaimer
List of Figures
- OTA Updates: Growth Drivers, Europe, 2023-2030
- OTA Updates: Growth Restraints, Europe, 2023-2030
- BMW: OTA Update Snapshot, EU, 2019-2023
- BMW: Total Number of OTA Updates, EU, 2019-2023
- BMW: Number of OTA Updates by Segments, EU, 2019-2022
- VW Group: OTA Update Snapshot, EU, 2021-2023
- VW Group: Total Number of OTA Updates, EU, 2021-2023
- VW Group: Number of OTA Updates by Segments, EU, 2021-2022
- JLR: OTA Update Snapshot, EU, 2019-2022
- JLR: Total Number of OTA Updates, EU, 2019‒2022
- Volvo Group: OTA Update Snapshot, EU, 2020-2023
- Volvo Group: Total Number of OTA Updates, EU, 2020-2023
- Volvo Group: Number of OTA Updates by Segments, EU, 2020-2022
- OTA Updates, EU, 2019-2023
- Number of OTA Updates by Segments, EU, 2019-2023
- European OEM Comparison by Number of OTA Updates, EU, 2019-2023
- OTA Update Categories, EU, 2022
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