Insights into European OEMs’ Over-the-Air Update (FOTA/SOTA) Strategies

Automotive Insights into European OEMs’ Over-the-Air Update (FOTA/SOTA) Strategies

OTA Updates are Critical Enablers Defining the Future of Autonomous Driving to Enhance Vehicle Safety, Performance, and Driving Experience

INDUSTRY
Automotive

RELEASE DATE
31-Jul-2023
REGION
Europe
DELIVERABLE TYPE
Market Research

RESEARCH CODE
PEBA-01-00-00-00
SKU
TEMP_2023_41
Yes
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Insights into European OEMs’ Over-the-Air Update (FOTA/SOTA) Strategies
Published on: 31-Jul-2023 | SKU: TEMP_2023_41

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This Frost & Sullivan study offers insight into European OEMs’ over-the-air (OTA) update (firmware-over-the-air [FOTA]/software-over-the-air [SOTA]) strategies. Frost & Sullivan segments OTA updates into 12 categories: Powertrain, Infotainment Services, Connected Services, Advanced Driver Assistance Systems/Autonomous Driving (ADAS/AD), Chassis, Remote Services, Bug Fixes, User Manuals, Health, Wellness, and Well-being (HWW), Passive Safety, Active Safety, and Comfort/Convenience.

In analyzing leading European OEMs adopting OTA updates, the study breaks down the number of OTA updates each company offers per category. It profiles OEMs such as BMW, Volkswagen Group, Jaguar Land Rover, and Volvo Group for their OTA capabilities, with a detailed outline of their service and subsegment penetration for each OTA update type.

The study also examines OTA update market growth drivers and restraints and highlights several use cases for automakers, such as Stellantis and Renault. Based on these findings, Frost & Sullivan identifies 3 growth opportunities for industry participants to capture business growth.

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on OTA Updates in the Automotive Industry

Growth Opportunities Fuel the Growth Pipeline Engine™

Scope of Analysis

Growth Drivers

Growth Restraints

OTA Updates in the Automotive Industry: How and Why

Key Participants* and OTA Update Types

OTA Update Segmentation

Automotive OTA Updates: A Timeline

OTA Update Trends Affecting On-demand Feature Adoption

OEMs Recalling Vehicles with and without OTA Updates: A Case Study

OTA Updates: The Future

OTA Updates: Restriction-bound Services

UNECE Regulation on Software Updates (OTA) and Software Update Management Systems (SUMS)—R156

Cybersecurity Regulations WP.29, Europe

GDPR: Data Protection Principles

GDPR: Automotive Ecosystem

California Consumer Privacy Act (Automotive)

Virginia Consumer Data Protection Act

Colorado Privacy Act

Virginia and West Virginia Release Laws Governing OTA Updates

Categories of Regulations, Standards, and Policies by Region

Cybersecurity Regulations, China

Impact of Privacy Data Regulations on OTA Updates

BMW OTA Updates: A Snapshot

BMW OTA Updates: A Timeline

BMW OTA Update Comparison by Segments

BMW OTA Update Penetration by Subsegments

VW Group OTA Updates: A Snapshot

VW Group OTA Updates: A Timeline

VW Group OTA Updates: Comparison by Segments

VW Group OTA Updates: Penetration by Subsegments

JLR OTA Updates: A Snapshot

JLR OTA Updates: A Timeline

JLR OTA Updates: Penetration by Subsegments

Volvo Group OTA Updates: A Snapshot

Volvo Group OTA Updates: A Timeline

Volvo Group OTA Updates: Comparison by Segments

Volvo Group OTA Updates: Penetration by Subsegments

Case Study: Stellantis STLA Platform

Case Study: Stellantis OTA Strategy (continued)

Case Study: Renault OTA Updates

European OEMs: OTA Update Snapshot

European OTA Updates: Number of OTA Updates by Segments

European OEMs: Comparison by Number of OTA Updates

Segment/Category Benchmarking by Automakers

European OEMs: OTA Update Summary

EVs vs Non-EVs: Comparative Analysis of EV OEMs

Growth Opportunity 1: New Revenue Opportunities for OEMs from In-cabin Features and Technology

Growth Opportunity 1: New Revenue Opportunities for OEMs from In-cabin Features and Technology (continued)

Growth Opportunity 2: Continuous Software Updates for Improved Vehicle Performance and Reliability

Growth Opportunity 2: Continuous Software Updates for Improved Vehicle Performance and Reliability (continued)

Growth Opportunity 3: Growth of Autonomous Vehicles and EVs

Growth Opportunity 3: Growth of Autonomous Vehicles and EVs (continued)

Subsegments: Powertrain

Subsegments: Infotainment

Subsegments: Connected Services

Subsegments: Chassis

Subsegments: ADAS/AD

Subsegments: Comfort/Convenience

Your Next Steps

Why Frost, Why Now?

List of Exhibits

Legal Disclaimer

List of Figures
  • OTA Updates: Growth Drivers, Europe, 2023-2030
  • OTA Updates: Growth Restraints, Europe, 2023-2030
  • BMW: OTA Update Snapshot, EU, 2019-2023
  • BMW: Total Number of OTA Updates, EU, 2019-2023
  • BMW: Number of OTA Updates by Segments, EU, 2019-2022
  • VW Group: OTA Update Snapshot, EU, 2021-2023
  • VW Group: Total Number of OTA Updates, EU, 2021-2023
  • VW Group: Number of OTA Updates by Segments, EU, 2021-2022
  • JLR: OTA Update Snapshot, EU, 2019-2022
  • JLR: Total Number of OTA Updates, EU, 2019‒2022
  • Volvo Group: OTA Update Snapshot, EU, 2020-2023
  • Volvo Group: Total Number of OTA Updates, EU, 2020-2023
  • Volvo Group: Number of OTA Updates by Segments, EU, 2020-2022
  • OTA Updates, EU, 2019-2023
  • Number of OTA Updates by Segments, EU, 2019-2023
  • European OEM Comparison by Number of OTA Updates, EU, 2019-2023
  • OTA Update Categories, EU, 2022

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This Frost & Sullivan study offers insight into European OEMs’ over-the-air (OTA) update (firmware-over-the-air [FOTA]/software-over-the-air [SOTA]) strategies. Frost & Sullivan segments OTA updates into 12 categories: Powertrain, Infotainment Services, Connected Services, Advanced Driver Assistance Systems/Autonomous Driving (ADAS/AD), Chassis, Remote Services, Bug Fixes, User Manuals, Health, Wellness, and Well-being (HWW), Passive Safety, Active Safety, and Comfort/Convenience. In analyzing leading European OEMs adopting OTA updates, the study breaks down the number of OTA updates each company offers per category. It profiles OEMs such as BMW, Volkswagen Group, Jaguar Land Rover, and Volvo Group for their OTA capabilities, with a detailed outline of their service and subsegment penetration for each OTA update type. The study also examines OTA update market growth drivers and restraints and highlights several use cases for automakers, such as Stellantis and Renault. Based on these findings, Frost & Sullivan identifies 3 growth opportunities for industry participants to capture business growth.
More Information
Deliverable Type Market Research
Author Gautham Prakash Hegde
Industries Automotive
No Index No
Is Prebook No
Keyword 1 Ota Update Market Growth
Keyword 2 Ota System Update
Keyword 3 Fota Update
List of Charts and Figures OTA Updates: Growth Drivers, Europe, 2023-2030~ OTA Updates: Growth Restraints, Europe, 2023-2030~ BMW: OTA Update Snapshot, EU, 2019-2023~ BMW: Total Number of OTA Updates, EU, 2019-2023~ BMW: Number of OTA Updates by Segments, EU, 2019-2022~ VW Group: OTA Update Snapshot, EU, 2021-2023~ VW Group: Total Number of OTA Updates, EU, 2021-2023~ VW Group: Number of OTA Updates by Segments, EU, 2021-2022~ JLR: OTA Update Snapshot, EU, 2019-2022~ JLR: Total Number of OTA Updates, EU, 2019‒2022~ Volvo Group: OTA Update Snapshot, EU, 2020-2023~ Volvo Group: Total Number of OTA Updates, EU, 2020-2023~ Volvo Group: Number of OTA Updates by Segments, EU, 2020-2022~ OTA Updates, EU, 2019-2023~ Number of OTA Updates by Segments, EU, 2019-2023~ European OEM Comparison by Number of OTA Updates, EU, 2019-2023~ OTA Update Categories, EU, 2022~
Podcast No
WIP Number PEBA-01-00-00-00