Automotive Over-the-air Updates


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This study covers the automotive over-the-air (OTA) updates market. The segments of firmware OTA (FOTA) and software OTA (SOTA) updates have been analyzed, covering the requirements and challenges within each. Capabilities of key OEMs have also been discussed. Technology updates and geographical trends have been highlighted, with an OTA road map. The study provides an overview of the key vendors in the market by listing their activities, drawing their profiles, and explaining their business models. Significant market drivers and restraints have also been identified. Business models can be expected to evolve with the widespread adoption of OTA.

Table of Contents

1. Executive Summary
OTA Market—Top Insights
Remote Software Upgrades—Impact on Automotive Industry
Summary of Key OEM Activities
OEM Updates
Technology Enablers—Comparative Analysis
Firmware Updates—Past Vs. Present
Evolution of Communication Networks
Map Publishing Formats
Navigation Data Standard
2. Research Scope, Objectives, and Methodology
Research Scope and Objectives
Research Methodology
3. Market Definitions and Segmentation
Market Definitions and Segmentation
Difference between SOTA and FOTA
SOTA Requirements/Challenges
FOTA Technical Requirements
Key Drivers and Market Potential
4. Market Round-up
Technology Trends
Geographical Analysis
OTA Update Road Map
5. Vendor Profiles
ATS Advanced Telematic Systems—Company Overview
ATS Advanced Telematic Systems
ATS Advanced Telematic Systems—360° Approach to the OTA Market
Red Bend—Company Overview
Smart Delta OTA Update Mechanism
Movimento—Company Overview
Movimento—Business Model
Movimento—Adaptive Delta Compression
Arynga—Company Overview
Escrypt Mobile—Company Overview
Autonet Mobile—Company Overview
Airbiquity—Company Overview
6. OEM Profiles
OEM Case Study—Tesla Motors
OEM Case Study—Ford
OEM Case Study—FCA
OEM Case Study—Hyundai
OEM Case Study—BMW
OEM Case Study—Mercedes-Benz
OEM Case Study—Others
7. Business Models
Major Software-related Recalls
Key Partnerships and Acquisitions
Engagement Models
Pricing Models
Business Impact on Dealerships
TCO Impact—Repair and Maintenance Costs
Windows of Opportunity
8. Conclusions
Strategic Recommendations
The Last Word—3 Big Predictions
Legal Disclaimer
9. Appendix
List of Abbreviations
Learn More—Next Steps
Market Engineering Methodology

List of Figures & Charts

1. Automotive OTA Updates: Architecture, Global, 2015

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