Search results for: 'base ad demand'

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

Traditional training environments face patient safety risks, resource constraints, and limited exposure to rare event scenarios. Additionally, physical simulations are costly, limiting accessibility (especially in resource-constrained settings). Current simulation models lack personalization, resulting in operational complexity for hospitals due to...

Knowledge-Based Economies generate economic value through knowledge creation / innovation; have strong focus on R&D; showcase an entrepreneurial culture. This report focusses on the technology competitiveness of knowledge economies and what drives them.

Traceability services based on blockchain technology are transforming transparency, security, and efficiency in supply chains across various industries, including food, agriculture, pharmaceuticals, and luxury products. By utilizing decentralized ledgers, smart contracts, and devices that capture data with the Internet of Things (IoT), these platfo...

The multipurpose, multidimensional modern office featuring hybrid work, open offices, shared workspaces, and hot desking is here. To support today’s digital workers, businesses are designing modern meeting spaces. The emergence of the video-first enterprise has led to a growing demand for simple, affordable, and instant audio-video meetings and con...

28 Sep 2021  |  North America  |  Market Research

Hyperscaler Demand Drives the North American Data Center Colocation Services Market

Businesses’ Digital Transformation, Content Consumption, and Advanced Technologies Fuel Growth in a Mature Market

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The North American data center colocation services market is a mature yet growing market due to the constantly increasing demand for digital services and the continued availability of land, energy, and financial power. It has over 150 providers with a diverse footprint, customer focus (retail and hyperscaler), and capabilities. Some have a global r...

This edition of the Cyber Security Technology Opportunity Engine (TOE) captures developments related to Agentic AI-powered Offensive Security, Agentic Pentesting, Blockchain-based AI-powered Onchain Security, Agentic AI-based Exposure Validation, Agentic AI Security Operations, Supply Chain Security & Cyber Risk Management, Enterprise Governance, R...

3D ICs are redefining semiconductor innovation by enabling significant gains in performance, density, and energy efficiency. This report provides an executive view of how advances in vertical stacking, heterogeneous integration, chiplet-based design, and advanced packaging are reshaping design and manufacturing strategies across the industry. It hi...

This research service analyzes the intelligent automation (IA) market in Asia-Pacific (APAC). It presents an overview on how artificial intelligence (AI) and robotic process automation (RPA) are gaining significance across key countries in the region, their applications, and some of the drivers and restraints in using these technologies. This stu...