Search results for: 'test ad measurement industry'

Quantum sensing is transitioning from laboratory research to industrial deployment, driven by the need for ultra-precise, reliable measurement in high-impact sectors such as healthcare, defense, and advanced manufacturing. This shift reflects a broader move from controlled, research-grade environments toward scalable, field-ready systems that meet ...

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

Enterprise AI adoption has accelerated, but visibility into how AI is actually used, governed, and valued inside organizations remains limited. Traditional adoption metrics—such as license counts or surface‑level usage statistics—no longer reflect AI’s real contribution to productivity, risk management, and business performance. As AI shifts decisi...

Artificial intelligence (AI) adoption is increasing rapidly across industry segments and functional use cases, significantly impacting the way businesses create and deliver value. Generative AI has accelerated the awareness of the transformative impact of AI and the potential of leveraging the technology to create business value. As AI adoption con...

For more than a decade, cloud has been a critical force powering digital transformation efforts for enterprises around the world. Hyperscalers, such as AWS and Microsoft, that provide infrastructure- and platform-as-a-service offerings to clients across various industries have been dominating the market. In the past three years, a new chapter in cl...

The Internet of Things (IoT) is a complex ecosystem that integrates Information Technology (IT) with Operational Technology (OT) to generate data that can be analysed to increase revenues and improve business productivity. The IoT has moved from the machine-to-machine (M2M) era in which monitoring an asset was the main objective to sensing, gatheri...

Enterprise digitalization and surging adoption of IoT applications have led to voluminous amounts of complex structured and unstructured data that require processing to draw meaningful insights. A Frost & Sullivan voice of customer (VOC) global survey on artificial intelligence (AI) finds that 43% of enterprises list data-centricity as a key busine...

The development of augmented reality (AR), virtual reality (VR), and extended reality (XR) technologies expect to accelerate in upcoming years. Technology developers and adopters across various industries experiment with these innovations for mass deployment, driving the shift from product testing for specific application requirements to scaling th...

09 Jun 2025  |  Global  |  Technology Research

Emerging AI Trends in the Renewable Energy Industry

AI Developments are Transforming the Renewable Energy Industry

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Growing environmental concerns have intensified the focus on renewable energy. Organizations are making a conscious effort to adopt renewable sources, leading to rapid growth—a trend that is expected to continue. Stakeholders are increasingly turning to artificial intelligence (AI) to enhance both the generation and utilization of renewable energy....