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15 Oct 2025  |  Global  |  Customer Research
Global Agent Engagement Trends: A Customer Perspective
With AI-Driven Automation, Agents Are Critical for Successful CX
Business leaders have renewed their focus on CX, given the current global political and economic uncertainty. This focus extends to attention on security, business continuity, and operational efficiencies. More strategic, long-term objectives, such as market penetration, embracing AI, and enhancing employee experience, rank lower for the 2025-2026 ...
$4,950.00 -
29 Sep 2015  |  Global  |  Technology Research
Impact of Gamification in Key Industries
Motivate, Engage, Empower, and Achieve through Gaming
Gamification is the use of game thinking and mechanics in real-life contexts to solve real-life problems. It is applied to non-game applications to encourage people for better engagement and adoption of processes. Gamification helps users to focus on completion of certain tasks, which are usually considered boring (filling out survey forms, shoppi...
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06 Dec 2023  |  North America  |  Tracker
Customer Experience Outsourcing Services in North America, Forecast to 2029
Generative AI Brings New Opportunities for Differentiation
During the forecast period (2023 to 2029), the North American (NA) customer experience (CX) outsourcing services market is expected to expand, mainly due to 2 factors: 1) the growing recognition of CX as a potent tool for competitive advantage and 2) the increasing motivation for businesses to outsource their CX activities. This market is poised...
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23 Dec 2021  |  Global  |  Market Research
Marketing Automation Powers Businesses Post COVID-19 Globally, 2021
Uncap Future Growth Potential With Marketing Automation
The pandemic has been an essential influence for the increase in digital marketing among B-to-B and B-to-C companies. There has been an explosion in advertising on over-the-top (OTT) channels. Companies are embracing organic social media interactions and focusing on the omnichannel approach to the customer journey. With so many people on digital pl...
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07 May 2021  |  Asia Pacific  |  Market Research
Customer Experience Management Study—Malaysian Telecommunications Sector 2021
Benchmarking Industry Excellence in Delivering a Superior Customer Experience
Customer experience is the accumulation of a customer's experiences throughout his/her journey with a supplier across functions, products, services, and touchpoints. In this study, Frost & Sullivan examines customer experience in the telecommunications sector in Malaysia, with a focus on the critical factors that influence customer behavior through...
$4,950.00 -
07 May 2021  |  Asia Pacific  |  Customer Research
Customer Experience Management Study—Malaysian Banking Sector 2021
Benchmarking Industry Excellence in Delivering a Superior Customer Experience
Customer experience is the accumulation of a customer's experiences throughout his/her journey with a supplier across any and all functions, products, services, and touchpoints. This study adopts the proprietary Customer Experience Index methodology and the widely used Net Promoter Score metric to understand the dynamics between customers and retai...
$4,950.00 -
28 May 2021  |  Asia Pacific  |  Customer Research
Indonesian Telecommunications Customer Experience Management Study 2021
Benchmarking Industry Excellence in Delivering a Superior Customer Experience
Indonesia continues to capitalize on the growing number of telecommunications users in Southeast Asia as many individuals rely on various telecommunications services and products for both personal and business uses. Frost & Sullivans Customer Experience Management study on the countrys telecommunications sector explores how customers perceive their...
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31 May 2021  |  Asia Pacific  |  Customer Research
Indonesian Banking Customer Experience Management Study 2021
Benchmarking Industry Excellence in Delivering a Superior Customer Experience
Customer experience is the accumulation of a customer's experiences throughout his/her journey with a supplier across functions, products, services, and touchpoints. This study adopts the proprietary Customer Experience Index methodology and the widely used Net Promoter Score metric to understand the dynamics between customers and retail banks in I...
$4,950.00 -
07 Jul 2021  |  Asia Pacific  |  Market Research
Philippines Retail Banking Customer Experience Management Study 2021
Benchmarking Industry Excellence in Delivering a Superior Customer Experience
Frost & Sullivan's Customer Experience Management study in the retail banking sector explores customer experience among banking providers in the Philippines, mainly the Philippine National Bank (PNB), BDO Unibank, Bank of the Philippine Islands (BPI), Metrobank, Union Bank, and Landbank. Customer experience is the accumulation of a customer's exper...
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08 Jul 2021  |  Asia Pacific  |  Market Research
Philippines Telecommunications Customer Experience Management Study 2021
Benchmarking Industry Excellence in Delivering a Superior Customer Experience
Customer experience is the accumulation of a customer's experiences throughout his/her journey with a supplier across functions, products and services, and various touchpoints. Frost & Sullivan evaluates the customer experiences of the telecommunications sector in the Philippines, examining the critical factors influencing customer behavior through...
$4,950.00