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Voice of the customer (VoC) refers to user feedback (direct, indirect, or inferred) about a business’s products and services. Capturing and analyzing feedback is known as VoC analysis. VoC analysis enables businesses to gain a deeper understanding of customer preferences and expectations. The insights produced by VoC tools help companies to make de...

29 Aug 2025  |  Global  |  Market Research

The CPaaS Revolution: APIs, AI, and the New Era of Communication

AI-Powered Innovation Creates Differentiation and Boosts Value Propositions

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Frost & Sullivan’s 2025 IT decision-maker (ITDM) survey was conducted to gain insights into the following end-user organizations’ priorities: - Current communications and collaboration technology adoption rates and future adoption plans. - Demand for communications platform as a service (CPaaS) and programmable communications functionality throug...

Healthcare is at a crossroads. Rising costs, workforce shortages, clinician burnout, and growing patient expectations are converging to create unprecedented challenges—and opportunities. This report, Navigating Customer Experience Trends in Healthcare, is your roadmap to understanding how contact centers and CX strategies are evolving to meet these...

TThis Frost & Sullivan analyst perspective presents a broad overview of Business Process Outsourcing (BPO) market demand for English proficiency for call volumes originating from the United States. It highlights the key industry trends. This market insight will provide insights into the background, trends and context for creating successful next ge...

The information and communications technology (ICT) industry is undergoing an important transformation, evolving from traditional hardware- & software-centric, and communications infrastructure to cloud-based, interconnected digital ecosystems. This shift has been driven by advances in artificial intelligence (AI), mobile computing, big data analyt...

The business process management (BPM) or business process outsourcing services market continues to grow, driven by digital transformation, AI adoption, and cost optimization pressures. Organizations are shifting from traditional labor arbitrage models to outcome-based engagements with automation, AI-driven analytics, and hyper-personalization of cl...

Communications platform as a service (CPaaS) has become a strategic enabler of digital business, driving the operationalization of customer and employee engagement across industries. As enterprise transformation accelerates, companies are rearchitecting their communications workflows around programmable interfaces that unify data, intelligence, and...

Frost & Sullivan’s 2024 Frost & Sullivan’s Contact Center Customer Perspectives survey, published in March 2024, unveiled that improving employee engagement, brand equity and customer loyalty, and automating business processes remain top priorities in 2024-2026. Improving the customer experience (CX) and employee experience (EX) are top of mind ag...

Zero trust architecture (ZTA) is rapidly gaining traction as organizations face growing cybersecurity threats, the rise of remote work, and the shift to cloud-first strategies. Unlike traditional security models, ZTA operates on the principle of "never trust, always verify," requiring continuous verification of every user and device before granting...