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29 Jan 2025  |  Global  |  Market Outlook
Predictions for CX Transformation, 2025 to 2026
Employee Engagement and Brand Loyalty Take Center Stage
Frost & Sullivan’s 2024 Frost & Sullivan’s Contact Center Customer Perspectives survey, published in March 2024, unveiled that improving employee engagement, brand equity and customer loyalty, and automating business processes remain top priorities in 2024-2026. Improving the customer experience (CX) and employee experience (EX) are top of mind ag...
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20 Jan 2023  |  Global  |  Market Outlook
Outlook 2023: Top 10 Predictions for Customer Experience
Employee Experiences and Artificial Intelligence Drive Growth in the CX Industry
The contact center industry benefitted greatly from COVID-19 pandemic market dynamics, which shifted millions of agents to work-at-home (WAH) models and accelerated cloud contact center-as-a-service (CCaaS) adoption. In 2021 and 2022, investments soared, and 2023 is the aftermath of that shift. Greater macroeconomic factors loom large over this...
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30 Mar 2022  |  North America  |  Customer Research
CX Investment Predictions for 2022
Employee Engagement Elevated as a Business Priority
In a customer survey of 1,210 IT and telecom decision-makers around the world and across verticals (with 58% of respondents in a senior management position), improving customer experience is ranked as the top business objective in 2022, followed closely by improving brand equity. Companies recognize that maintaining brand loyalty becomes increasing...
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02 Feb 2021  |  Global  |  Market Research
2021 Predictions— COVID-19 Accelerates CX Investments
Growth Opportunities Revealed by End Customers
The COVID-19 pandemic wreaked havoc in 2020 and continues to harm people, businesses, and economies. Accelerated vaccine deployment, a strong rebound in consumer demand, faster services sector recovery could enable full GDP recovery by mid-2021 (optimistic scenario). Full recovery will be pushed out beyond 2021 in case of multiple fresh outbreaks, ...
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04 Mar 2022  |  North America  |  Market Research
Customer Experience Growth Opportunities for 2022
Digital Transformation, Artificial Intelligence, and Hyperautomation Trends will Continue to Redefine the Contact Center Landscape
A perfect storm of innovation occurs when unforeseen events or circumstances challenge human nature. Fall into a hole and you’ll find your way out. Take a truckload of lemons and go into the lemonade business. The English language is certainly peppered with colloquialisms that reflect this: “Desperate times call for desperate measures.” “It takes...
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26 Nov 2025  |  Global  |  Customer Research
CX Growth Opportunities in the Information & Communications Technology Industry 2025–2026
Customer Perspectives
The information and communications technology (ICT) industry is undergoing an important transformation, evolving from traditional hardware- & software-centric, and communications infrastructure to cloud-based, interconnected digital ecosystems. This shift has been driven by advances in artificial intelligence (AI), mobile computing, big data analyt...
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08 Jul 2025  |  Global  |  Technology Research
Enhancing Grid Resilience: Emerging Technologies for Modern and Reliable Power Systems
Next-generation Technology Trends: Applications leading to stability enhancement of power grid systems
Emerging technologies aimed at improving grid resilience are rapidly evolving, driven by the need for improved reliability, efficiency, and sustainability in energy systems. Innovations in technology, growing energy demands, and the incorporation of renewable energy sources are strong incentives for utilities to implement creative solutions for mor...
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16 Jul 2025  |  Global  |  Market Research
AI Orchestration in CX – Powering Innovation & Transformation
Key Applications and Company Profiles Matrix
The impact and momentum of artificial intelligence (AI) on the customer experience (CX) industry are profound. It's a rapidly changing environment, enabling a massive wave of innovation across business and industry. Frost & Sullivan clients are actively seeking AI technology expertise and solutions that can enhance their customer experience (CX) ca...
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04 Sep 2025  |  Global  |  Market Research
Global Contact Center Solutions Market, Forecast to 2029
Enhancing Business Outcomes Becomes the Name of the Game
The global Contact Center Solutions market achieved solid growth in 2024, driven by an acceleration of AI-based and advanced capabilities in contact center implementations. As organizations increasingly realize that providing superior CX is fundamental for competitive differentiation, they are responding to growing customer expectations by deliveri...
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03 Aug 2026  |  Asia Pacific  |  Frost Radar
Frost Radar™: Customer Experience Platforms in Asia-Pacific, 2026
A Benchmarking System to Spark Companies to Action - Innovation That Fuels New Deal Flow and Growth Pipelines
Customer experience (CX) platforms serve as the operational and intelligence layer through which organizations manage, orchestrate, and continuously optimize customer interactions across every channel and touchpoint. As contact centers evolve beyond traditional voice interactions to include digital self-service, AI-driven resolutions, and proactive...
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