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20 Jun 2025  |  North America  |  Market Research
The Impact of Tariffs on the Retail Customer Experience
How Retailers are Navigating Economic Uncertainty in 2025
The inauguration of a new U.S. president in January 2025 not only changed the administration but also initiated a complete shift in managing the U.S. economy. A key focus is the rapid implementation of tariffs affecting the U.S. and its trading partners. Tariffs act as a tax on businesses importing goods, since companies cannot retrieve their produ...
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21 Oct 2021  |  Europe  |  Customer Research
Impact of COVID-19 on Healthcare Contact Centers
Acceleration in WAHA, Self-Service & Cloud Investments
The healthcare industry was hit hard by the pandemic as it tackled the toughest of challenges around the globe- slowing down the virus, managing hospital capacity, keeping its staff safe, and ensuring patient privacy and confidentiality. Contact centers were busy far beyond capacity, driving organizations of all sizes to accelerate investments in s...
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29 Sep 2015  |  Global  |  Technology Research
Impact of Gamification in Key Industries
Motivate, Engage, Empower, and Achieve through Gaming
Gamification is the use of game thinking and mechanics in real-life contexts to solve real-life problems. It is applied to non-game applications to encourage people for better engagement and adoption of processes. Gamification helps users to focus on completion of certain tasks, which are usually considered boring (filling out survey forms, shoppi...
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16 May 2023  |  Global  |  Market Research
Beyond ChatGPT—Understanding the Impact of Large Language Model Driven Generative AI
How the Contact Center Industry is Benefitting from AI Innovation
The recent introduction of ChatGPT from artificial intelligence (AI) firm OpenAI has captured the imagination of the world and moved AI further into mainstream conversation. ChatGPT is “humanizing” AI in a way that has not been experienced before, generating impressive content from relatively simple requests (or prompts) written in natural language...
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05 Oct 2021  |  North America  |  Customer Research
Global Customer Perspectives on Contact Center Trends by Country
Impact of COVID-19 on Top Contact Center Markets
Frost & Sullivan surveyed 661 IT decision-makers around the globe to IT/Communications to gain a deeper understanding of the impact of COVID-19 and their plans to exceed CX expectations as the world recovers from the pandemic. COVID-19 accelerated the move towards self-service, allowing many companies to invest in technology that deflects calls...
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30 Oct 2025  |  Global  |  Market Research
The BPO Corporate and Social Responsibility (CSR) Evolution
The CSR Shift to ESG and the Impact on CX Delivery
This Market Insight explores how large business process outsourcers (BPOs) are redefining and expanding traditional corporate giving. Corporate social responsibility (CSR) was the decades-long moniker to describe initiatives designed to deeply engage their agents and employees within the local communities. Much more than a company call for donating...
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18 Dec 2023  |  Global  |  Tracker
Customer Experience Outsourcing Services in Europe, Forecast to 2029
Economic Headwinds and Generative AI Impact the Future Growth Potential of CX Outsourcing
Growth rates for the European customer experience (CX) outsourcing market have declined from the double-digit pace of 2020 and 2021, partly due to economic headwinds such as rising interest rates and fluctuating exchange rates. Moderate growth is expected between 2023 and 2025, with a recovery expected to start in 2026. The introduction of generati...
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02 Sep 2026  |  Global  |  Market Research
CX Unfiltered: Industry Trends Redefining Customer Obsession
Analyst Perspectives on Market Volatility, AI Impacts and New Growth Opportunities for the BPO Industry
This report examines the transformation of the Customer Experience (CX) Management and Business Process Outsourcing (BPO) industry as artificial intelligence (AI), automation, and evolving enterprise expectations re-shape traditional service delivery models. Drawing on insights from Frost & Sullivan analysts Sebastian Menutti, Sherrel Roche, and Kr...
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30 Mar 2022  |  North America  |  Customer Research
CX Investment Predictions for 2022
Employee Engagement Elevated as a Business Priority
In a customer survey of 1,210 IT and telecom decision-makers around the world and across verticals (with 58% of respondents in a senior management position), improving customer experience is ranked as the top business objective in 2022, followed closely by improving brand equity. Companies recognize that maintaining brand loyalty becomes increasing...
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02 Feb 2024  |  Global  |  Market Research
Advancements in Contact Center Workforce Optimization Global
Innovation Powered by AI Is Accelerating Contact Center Growth Opportunities
Frost & Sullivan defines workforce optimization (WFO) as a strategy to integrate disparate contact center workforce applications, monitor and analyze customer and agent interactions, and automate processes to optimize resources. WFO is an important segment of the contact center industry because it drives performance, agent engagement, and an improv...
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