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Abstract: The global Customer Experience Platforms market achieved solid growth in 2025, driven by an acceleration of AI-based and advanced capabilities in contact center implementations. As organizations increasingly realize that providing superior CX is fundamental for competitive differentiation, they are responding to growing customer expectati...

In a customer survey of 1,210 IT and telecom decision-makers around the world and across verticals (with 58% of respondents in a senior management position), improving customer experience is ranked as the top business objective in 2022, followed closely by improving brand equity. Companies recognize that maintaining brand loyalty becomes increasing...

Businesses want customer relationship management (CRM) software that unifies all data related to customers and deals, and provides advanced integrations with business applications and advanced security. The CRM industry is in the growth phase, with solution providers consolidating. Some providers offer combined CRM suites while others offer sta...

27 May 2021  |  North America  |  Market Research

Improving Customer Journeys with Biometric Authentication Systems

Biometric Technologies Enhance the Customer Experience While Complying with the Highest Security Standards

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The global biometrics market is growing fast because of the ubiquity of some biometric modalities, such as fingerprint and facial recognition. The deployment of biometric technologies is increasing across different business sectors because of their ease of use, high security and assurance, and quick scalability. In recent years, businesses have ...

Enterprise Connect 2026 emphasized a key shift in the CX market: artificial intelligence has transitioned from being experimental to becoming a reliable, operational asset that delivers measurable outcomes. We anticipated this trend in the latest Frost & Sullivan annual outlook report titled “Top 10 Strategic Imperatives in the CX Industry – 2026 t...

Improving customer experience (CX) ranks as the top corporate objective for the third year, followed closely by improving brand equity. Customer relationships are top of mind for manufacturers in 2022 as maintaining brand loyalty becomes increasingly complex, with the world quickly moving to digital channels. Companies are shifting from remote w...

The main objective of this research service was to investigate the current use and future adaptation of agent performance optimization (APO) solutions in European contact centers. Quality monitoring and workforce and performance management systems are the most widely deployed and used APO applications in Europe. Furthermore, large contact centers h...

Communications platform as a service (CPaaS) has become a strategic enabler of digital business, driving the operationalization of customer and employee engagement across industries. As enterprise transformation accelerates, companies are rearchitecting their communications workflows around programmable interfaces that unify data, intelligence, and...

This market analysis research provides market sizing and forecasts for premises-based contact center systems in North America. The product segments covered are: inbound contact routing, IVR and voice portal, outbound dialer, quality monitoring, workforce management, and contact center analytics. The study provides market forecasts by product segmen...