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This edition captures developments related to Generative AI, AI-driven SaaS Platform, FinOps Solution, Edge AI, Deepfake Detection, Smart Travel Management, AI-powered App Testing, Cellular IoT Solution, Industrial IoT Edge Solution, Data Labeling.ITCC TOE’s mission is to investigate emerging wireless communication and computing technology areas in...

As commerce shifts toward digital platforms, the need for embedded payments becomes greater. Integrating payment capability into apps or websites streamlines payment processing for consumers and businesses. Embedded payments also help businesses adapt to changing macroeconomic conditions and optimize operational processes, reducing development cost...

The fifth generation of wireless technology (5G) has arrived and is being rolled out globally. 5G is possible because of the contributions of previous generations of wireless communications and a number of disruptive technologies, each of which must be understood at least at a high level to paint a full picture of the industry. The radio access net...

This edition of the ITCC Technology Opportunity Engine highlights high-impact innovations across artificial intelligence, blockchain, quantum computing, and industrial IoT that are reshaping enterprise and industrial digital transformation. The analysis captures emerging growth opportunities in generative AI for multimedia content creation, scalabl...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

This strategic insight provides a comprehensive overview of the evolving US mobile device trade-in and protection market, with a focus on critical trends in reverse logistics and the underlying economics of trade-in programs. As the market matures, trade-in initiatives are increasingly recognized not only for driving customer acquisition and return...

The Asia-Pacific (APAC) 5G market generated revenue of $6.59 billion in 2021, and it is likely to reach $35.22 billion in 2026, increasing at a compound annual growth rate (CAGR) of 39.8% from 2021 to 2026. Market focus is shifting even more towards growing the enterprise segment, which makes commercial sense. 5G monetization in APAC for both the c...

The fifth generation of wireless technology (5G) has arrived and is being rolled out globally. 5G is possible because of the contributions of previous generations of wireless communications and a number of disruptive technologies, each of which must be understood at least at a high level to paint a full picture of the industry. This study centers o...

The fifth generation of wireless technology (5G) has arrived and is being rolled out globally. 5G is possible because of the contributions of previous generations of wireless communications and a number of disruptive technologies, each of which must be understood at least at a high level to paint a full picture of the industry. The 5G network infra...