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Frost & Sullivan's annual survey, now in its fifth year, offers critical insights into the perceptions and behaviors of IT and business decision-makers as they navigate the rapidly evolving landscape of cloud technologies and Internet of Things (IoT) applications. Since 2020, Frost & Sullivan has conducted an annual survey targeting IT and business...

This research provides an analysis of the East African telecommunications market. The focus areas are fixed-line, mobile, and Internet communications, with special interest in broadband communications. The study includes analysis for the 13 East African countries on country and regional levels. The study highlights key mobile network operators and ...

This research service provides an analysis of the East African telecommunications market. It focuses on providing data for fixed, mobile, and Internet subscribers and the respective penetration rates for each country within the region. A discussion of emerging market trends is provided, highlighting the entrance of the international submarine cable...

China’s Belt and Road Initiative (BRI) launched in 2013 aims to boost global trade connectivity and cross-border transactions between China and countries on the new Silk Road, including Cambodia, Laos, Myanmar (collectively called as CLM), and Vietnam. It is expected to enhance financial cooperation in the region, and eventually bolster the growth ...

The growing number of people of working-age, greater financial inclusion, increasing literacy levels, and growing internet penetration present a significant opportunity for the payments industry in Indonesia. The industry has recorded positive growth in terms of transaction value from US$ 333 billion in 2013 to an estimated US$ 563 billion in 2019....

Frost & Sullivan's annual survey of IT and business decision-makers, now in its 16th year, aims to understand their perceptions, decisions, and purchasing behaviors. In 2024, Frost & Sullivan introduced a new set of questions focused on multi-access edge computing (MEC) to the yearly survey, and in 2025, it is possible to contrast results for 2024 ...

Quantum sensing is transitioning from laboratory research to industrial deployment, driven by the need for ultra-precise, reliable measurement in high-impact sectors such as healthcare, defense, and advanced manufacturing. This shift reflects a broader move from controlled, research-grade environments toward scalable, field-ready systems that meet ...

Globally, the mobile communications industry remains a cornerstone of economic development, social connectivity, and digital inclusion; however, in a developing economy such as Latin America (LATAM), the industry is especially important as it drives innovation in and expands access to an essential service, that is, communications. This study pro...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...