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This strategic insight provides a comprehensive overview of the evolving US mobile device trade-in and protection market, with a focus on critical trends in reverse logistics and the underlying economics of trade-in programs. As the market matures, trade-in initiatives are increasingly recognized not only for driving customer acquisition and return...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

The Asia-Pacific (APAC) 5G market generated revenue of $6.59 billion in 2021, and it is likely to reach $35.22 billion in 2026, increasing at a compound annual growth rate (CAGR) of 39.8% from 2021 to 2026. Market focus is shifting even more towards growing the enterprise segment, which makes commercial sense. 5G monetization in APAC for both the c...

The fifth generation of wireless technology (5G) has arrived and is being rolled out globally. 5G is possible because of the contributions of previous generations of wireless communications and a number of disruptive technologies, each of which must be understood at least at a high level to paint a full picture of the industry. This study centers o...

Advanced robotics and autonomous systems (RAS) are rapidly transforming industrial operations by integrating adaptability, intelligence, and precision into core processes across various sectors, including healthcare, manufacturing, automotive, and agriculture. Continuous advancements in hardware and AI-based decision-making are reshaping the capabi...

COVID-19 has put companies' contingency plans to a prolonged test regardless ot their size or industry, and changed the way they conduct business and prepare for the future. Agility was crucial: those that were not prepared to make quick changes or rapidly implement business continuity plans struggled to survive. The pandemic has brought into fous ...

4G’s successor, 5G offers higher speeds, greater bandwidth, lower latency, and the ability to support multiple connections simultaneously. It also provides additional benefits, such as platform digitalization and extended device battery life. 5G’s new dimensions are driving new service development and technology monetization. The industry is at a ...

The first generation of wireless communication technology (1G) was introduced when NTT launched the first commercial cellular network in Tokyo in 1979. Successive generations have followed approximately every 10 years. Analog voice was the primary 1G service; 2G brought digital voice and introduced data services with text messages. Internet access ...

The global 5G network infrastructure market is significant, measuring in the tens of billions of dollars annually. In the past, the network infrastructure market for cellular networks had one primary customer type: communications service providers (CSPs). Today, CSPs still make up the largest portion of the market, but enterprises in many different...