Search results for: 'Marketing activities and Digital'

The state of the finance industry is always changing as the economy becomes increasingly global. Digital transformation is inevitable in this industry, creating opportunities for IT companies over the next few years. This study is derived from a survey of IT decision makers around the world across multiple industries. It provides insightful inform...

A majority of marketers use a demand side platform, or DSP, for digital advertising in the United States. This Frost & Sullivan market insight highlights the key trends in the US DSP market and presents insights into the competitive strategies of leading DSP industry participants. It presents an overview of the key industry challenges and includes ...

This study examines the growth opportunities for partner ecosystem management (PEM) and digital business solutions. It includes detailed company profiles of Beyond by BearingPoint, Netcracker, and Subex, the leading providers of PEM and digital business solutions. Discussion of important industry trends is included both within the profiles and else...

This strategic insight provides a comprehensive overview of the evolving US mobile device trade-in and protection market, with a focus on critical trends in reverse logistics and the underlying economics of trade-in programs. As the market matures, trade-in initiatives are increasingly recognized not only for driving customer acquisition and return...

The Frost & Sullivan strategic insight presents an analysis of the US data management platform (DMP) market. It presents an overview of the current environment and of the new functions that DMPs will perform in the future. It also discusses the market potential of DMPs in the United States and the business models of the providers. Moreover, this in...

The North American consumer communication services tracker for Q3 2023 provides detailed information about several consumer communication service companies in the United States and Canada. The aggregated data—delivered by country, technology, and company—includes subscriber, revenue, net add (loss), projection, and industry share for the residentia...

Cross-border payments and remittance transaction, even if essential, appear as a commodity for most customers; as a result, the fee structure has to be lowered to not appear as a pain point during the transaction, especially for the digital channel. Moreover, the rapid growth of mobile penetration across the world can be attributed to the growth of...

The consumer communication services tracker for the fourth quarter of 2022 provides detailed information on several companies in the US and Canadian markets. The aggregated data, delivered by country, technology, and company, includes subscriber, revenue, net add (loss), projection, and market share for the wireless, video, voice, and broadband ser...

The North American consumer communication services tracker for Q4 2023 provides detailed information about several consumer communication service companies in the United States and Canada. The aggregated data—delivered by country, technology, and company—includes subscriber, revenue, net add (loss), projection, and industry share for the residentia...