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This study is derived from a survey of IT decision makers around the world across multiple industries. It provides insightful information on what drives investment in IT solutions, the IT-related challenges that organizations face today, and most importantly, plans for IT budgets. Technologies covered include Enterprise Mobility Management, Social ...

The October 2025 edition of the CST Technology Opportunity Engine highlights transformative innovations shaping the future of edge computing. The study explores the evolution of decentralized data processing models that enable ultra-low latency, localized intelligence, and real-time decision-making across industries.Driven by the convergence of IoT...

With the emergence of generative AI (GenAI), embedded SIM (eSIM), and satellite networks, the Internet of Things (IoT) space is undergoing a profound transformation. In response to these emerging trends, this study provides an overview of the traditional cellular IoT, massive cellular IoT, and non-licensed low-power wide area network (LPWAN) market...

Quantum sensing is transitioning from laboratory research to industrial deployment, driven by the need for ultra-precise, reliable measurement in high-impact sectors such as healthcare, defense, and advanced manufacturing. This shift reflects a broader move from controlled, research-grade environments toward scalable, field-ready systems that meet ...

This edition of the ITCC Technology Opportunity Engine explores growth in AI-integrated consumer behavior, explainable AI, seamless gaming, feature-flag tech, intelligent signal processing, e-SIM platforms, custom software, video intelligence, automated workflows, AI support agents, network APIs, real purchase data, edge digital twins, dynamic rewa...

Smartphones run complete operating system software that provides a standardized interface and platform for application developers. Chinese manufacturers have emerged as true competitors to the traditional powerhouses - Apple and Samsung. Manufacturing and screen technologies continue to advance, and as a result, wearable smartphones are just aroun...

Advanced robotics and autonomous systems (RAS) are rapidly transforming industrial operations by integrating adaptability, intelligence, and precision into core processes across various sectors, including healthcare, manufacturing, automotive, and agriculture. Continuous advancements in hardware and AI-based decision-making are reshaping the capabi...

This strategic insight provides a comprehensive overview of the evolving US mobile device trade-in and protection market, with a focus on critical trends in reverse logistics and the underlying economics of trade-in programs. As the market matures, trade-in initiatives are increasingly recognized not only for driving customer acquisition and return...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...