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This report examines the expanding role of smart contracts in city services, beginning with a foundational overview of blockchain technology and smart contracts, including their core principles and applications across various industries. Anchored by Frost & Sullivan’s top three strategic imperatives, the report examines how these technologies are r...

This edition of the IT, Computing and Communication Technology Opportunity Engine showcases 16 emerging technology innovators advancing intelligent automation, cloud-native infrastructure, connected ecosystems, enterprise integration, next-generation networking, and AI-powered digital transformation. The edition highlights innovations spanning smar...

With the emergence of generative AI (GenAI), embedded SIM (eSIM), and satellite networks, the Internet of Things (IoT) space is undergoing a profound transformation. In response to these emerging trends, this study provides an overview of the traditional cellular IoT, massive cellular IoT, and non-licensed low-power wide area network (LPWAN) market...

This strategic insight provides a comprehensive overview of the evolving US mobile device trade-in and protection market, with a focus on critical trends in reverse logistics and the underlying economics of trade-in programs. As the market matures, trade-in initiatives are increasingly recognized not only for driving customer acquisition and return...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

Recent years has seen a spike in development of wearable technologies that range from monitoring vitals to glasses which create a virtual environment for their wearer. The Wearables Computing Market Insight provides an overview of the market which is segmented into: Smart bands, smart watches, smart cameras, smart glasses, and smart clothing  whi...

In Asia-Pacific (APAC), 5G network slicing is still at an early stage because of limited 5G commercial launches. The standards for 5G end-to-end network slicing have only recently been completed in June 2021 and have been a bottleneck for the more promising use cases. The majority of mobile operators are planning to implement 5G network slicing by ...

This Frost & Sullivan study analyzes the global cellular IoT and LPWAN market between 2025 and 2031, covering traditional cellular IoT (2G/3G, 4G, and 5G), massive cellular IoT (NB-IoT, LTE-M, and 5G RedCap), and massive non-licensed LPWAN technologies (LoRaWAN, Sigfox, and other standards). The analysis evaluates market growth by technology, regio...

In Asia-Pacific, Mega Trends, such as growth in aging population, slowing or declining population growth, and migration from rural to urban areas, are posing new challenges to end users in vertical industries. This is driving the need for enterprises to transform to enable new use cases that are critical to support and optimize enterprise business ...