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This strategic insight provides a comprehensive overview of the evolving US mobile device trade-in and protection market, with a focus on critical trends in reverse logistics and the underlying economics of trade-in programs. As the market matures, trade-in initiatives are increasingly recognized not only for driving customer acquisition and return...

FBB penetration in Malaysia is very low when compared to developed nations. Unlike global participants, Malaysian broadband providers offer relatively lower speeds but at higher prices. This trend is now changing. This insight offers an overview of the Malaysian FBB market, analyzing the local competitive landscape and various market scenarios. It ...

This edition of the IT, Computing and Communication Technology Opportunity Engine showcases 16 emerging technology innovators advancing intelligent automation, cloud-native infrastructure, connected ecosystems, enterprise integration, next-generation networking, and AI-powered digital transformation. The edition highlights innovations spanning smar...

The US mobile device and data industry continues to grow at a steady pace. Wireless high-speed broadband services, developments in the cellular machine-to-machine and Internet of Things (IoT) sectors, and the resurgence of unlimited mobile plans are the top growth drivers. New network technologies, device form factors, and computing paradigms conti...

This edition of IT, Computing and Communications (ITCC) Technology Opportunity Engine (TOE) captures developments related to Hyper-Distributed Edge Cloud, Edge AI Orchestration, Edge IoT, Real Time Analytics, Marketplace, Application Risk, 5G Data Management, AI Voice, Private Network PaaS, No-Code Workflow Automation, Vision AI, Digital Learning a...

This edition of the IT, Computing and Communication Technology Opportunity Engine explores growth opportunities across Quantum Computing Systems, AI Cloud Platforms, Orbital Data Centers, Sovereign AI, Multimodal AI Agents, AI-powered Event Platforms, Cloud Infrastructure Platforms, Field Foundation Models, and Legal and Professional Services Workf...

Supply chain in any organization is literally its backbone. Cutting across a range of functions, it traverses across the life cycle of a product. Even a slight impediment can affect the entire value chain, run schedules off track, and significantly hamper productivity and efficiency. As companies struggle with visibility and transparency in the tra...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

The continued penetration of high-speed broadband services into advanced mobile devices, developments in the cellular machine-to-machine (M2M) and Internet of Things (IoT) markets, and the resurgence of unlimited mobile plans are the top drivers of the North American mobile services market. This tracker presents metrics for leading mobile operators...