Strategic Analysis of the Malaysian Fixed Broadband Market

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FBB penetration in Malaysia is very low when compared to developed nations. Unlike global participants, Malaysian broadband providers offer relatively lower speeds but at higher prices. This trend is now changing. This insight offers an overview of the Malaysian FBB market, analyzing the local competitive landscape and various market scenarios. It discusses the future status of broadband service offerings and the key trends that affect the fixed broadband market. It provides three case studies and a list of best practices and key recommendations that will help service providers to increase their competitive edge and customer retention rate.

Key Findings
• Fixed broadband (FBB) market penetration in Malaysia is very low, when compared to developed nations; mobile broadband (MBB) is much lower than developing countries’ average.
• Most of the Malaysian broadband plans offer very low data bandwidth; however, prices are expensive when compared to service providers in mature markets.
• The situation is improving; by 2018, devices and connection per capita will increase by 60% and Internet speed will almost triple.
• Fixed and mobile broadband have partially overlapping but mainly complementary value propositions.
• The spreading of OTT applications is one of the key trends affecting the FBB market.
• Telstra, PLDT, and Verizon FiOS are taking the lead in redefining customer experience by offering integrated services and higher bandwidth plans.

Table of Contents

Strategic Analysis of the Malaysian Fixed Broadband MarketExecutive SummaryKey FindingsKey Challenges Faced by Broadband Service ProvidersMalaysia Broadband Market OverviewFixed Broadband Penetration—Global vs. MalaysiaFixed Broadband Subscription Speed Trends in EUMalaysia’s Broadband RankingCompetitive LandscapeMalaysia Fixed Broadband—Market ScenarioMalaysia Fixed Broadband—Market Scenario (continued)FBB Service Offering—Malaysia vs. Developed NationsVisible Improvement in the Malaysian Broadband ScenarioIs Malaysia Prepared for the Future?Broadband—What does the Future Hold?Broadband—What does the Future Hold? (continued)Fixed-Mobile Convergence—A RationaleDeveloped Nations Leverage their FBB InfrastructureKey Trends Impacting Fixed Broadband—OTT ApplicationsCase Study 1—Telstra, AustraliaCase Study 2—PLDT, The PhilippinesCase Study 3—Verizon FiOS, NABest Practices and RecommendationsBest Practices Best Practices (continued) Key Recommendations for Service ProvidersLegal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition—Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy

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