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A majority of marketers use a demand side platform, or DSP, for digital advertising in the United States. This Frost & Sullivan market insight highlights the key trends in the US DSP market and presents insights into the competitive strategies of leading DSP industry participants. It presents an overview of the key industry challenges and includes ...

This edition of the IT, Computing and Communication Technology Opportunity Engine explores emerging growth prospects in AI-driven spatial intelligence, automated 3D intelligence, agentic observability, end-to-end agentic observability, unified API & AI gateway, API and AI connectivity platform, global GPU cloud, global cloud infrastructure, and tai...

This edition of the IT, Computing and Communication Technology Opportunity Engine explores growth opportunities across Quantum Computing Systems, AI Cloud Platforms, Orbital Data Centers, Sovereign AI, Multimodal AI Agents, AI-powered Event Platforms, Cloud Infrastructure Platforms, Field Foundation Models, and Legal and Professional Services Workf...

The rapid evolution of fintech demands innovative solutions that integrate advanced technologies to enhance efficiency, security, and scalability. This edition of IT, Computing and Communications (ITCC) Technology Opportunity Engine (TOE) captures developments related to Artificial Intelligence, Machine Learning, SaaS, Fintech, IoT Platform, Edge C...

Frost & Sullivan’s Top 10 Growth Opportunities Across the Global IoT Market, 2026, are based on insights gathered from regional research teams. Contributions from research analysts draw on the Frost & Sullivan knowledge base, supported by both primary and secondary research.The report identifies the top 10 IoT growth opportunities for 2026, analyzi...

This edition of the ITCC Technology Opportunity Engine captures developments related to AI Observability, Enterprise AI Data Integration, Geospatial Estimator Platform, Edge AI-Driven IoT Platform, AIIoT & Edge Platform, AI-Optimized Edge Processing, Cloud-Native Infrastructure Management, Blockchain Payment, Quantum-Classical Hybrid Computing Plat...

This edition of the ITCC Technology Opportunity Engine explores growth in AI-integrated consumer behavior, explainable AI, seamless gaming, feature-flag tech, intelligent signal processing, e-SIM platforms, custom software, video intelligence, automated workflows, AI support agents, network APIs, real purchase data, edge digital twins, dynamic rewa...

This edition of IT, Computing and Communications (ITCC) Technology Opportunity Engine (TOE) captures developments related to Hyper-Distributed Edge Cloud, Edge AI Orchestration, Edge IoT, Real Time Analytics, Marketplace, Application Risk, 5G Data Management, AI Voice, Private Network PaaS, No-Code Workflow Automation, Vision AI, Digital Learning a...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...