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The European unified communications-as-a-service (UCaaS) market is maturing quickly. This, combined with intensifying competition, is driving market participants to accelerate innovation and develop sustainable growth strategies. This Frost Radar analysis provides a perspective on key trends and assesses 19 growth and innovation leaders. The Frost...

Communications platform as a service (CPaaS) has become foundational infrastructure for digital business, embedding programmable voice, messaging, and video into the applications where customers and employees engage. Enterprises are rearchitecting their communication workflows around programmable interfaces that unify data, intelligence, and automa...

The European UCaaS market is at an inflection point. Organizations are rethinking work styles, accelerating digital transformation, and redefining the role of communications in the modern enterprise. Hybrid work, mobility, and rising user expectations are reshaping demand. Employees now expect frictionless communication across devices, networks, an...

30 May 2024  |  Global  |  Customer Research

Growth Opportunities in the Enterprise Telephony Market, 2024

Is the Future of Business Call Control On-Premises, Cloud, Hybrid or Mobile?

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Frost & Sullivan s 2024 IT decision-maker (ITDM) survey was conducted to gain insights on the following end-user organizations priorities: Current communications and collaboration technology adoption rates and future adoption plans Demand for private branch exchange (PBX) and cloud/mobile PBX functionality Evolution of enterprise telepho...

Software and cloud-centric solutions have driven the video conferencing industry to morph significantly. Companies that have innovated at a fast pace are growing while others are becoming less relevant. As video conferencing becomes an integral part of the digital transformation strategy, the user demand continues to expand. The impact of softwar...

After a strong performance in 2024, the global video conferencing devices market entered a period of moderated growth in 2025. Unit shipments increased by 3.3%, while revenue grew 5.8%, supported by higher average selling prices. The slowdown reflects growing market maturity, ongoing macroeconomic uncertainty, and shifting enterprise technology pri...

This study examines the evolution of enterprise telephony between 2026 and 2029, revealing a market that is increasingly defined by flexibility, hybrid architectures, mobility, and AI-enabled platform convergence rather than a uniform migration to cloud communications. Drawing on Frost & Sullivan’s 2026 global survey of IT and telecom decision-make...

Frost & Sullivan s 2024 information technology decision-maker (ITDM) survey was conducted to gain insights on the following end-user organizations priorities: Top technical challenges for IT/telecom departments Top non-technical challenges for IT/telecom departments Current unified communications and collaboration (UCC) technology a...

Retail is a key industry for county and regional economies, and it’s reflected in its share of global workers. - There are over 420 million estimated retail workers worldwide, with the Asia Pacific region leading in total jobs. - OECD economies have an aggregated 94 million workers in the wholesale and retail trade sector. - In the US, retail tra...