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Agentic AI now decides and acts inside live customer interactions, approving a refund, denying a claim, escalating a complaint, or promising a remedy the company must honor. The accountability and control architecture most enterprises rely on was built to review human work after the fact, and it cannot monitor a decision an AI agent makes in millis...

Data from Frost & Sullivan's IT Decision Maker survey shows that government communications are entering a decisive new phase. The research finds that modernization is moving beyond routine technology replacement. Agencies now want communications platforms that improve public services, support employees, strengthen trust, and deliver measurable outc...

29 Aug 2025  |  Global  |  Market Research

The CPaaS Revolution: APIs, AI, and the New Era of Communication

AI-Powered Innovation Creates Differentiation and Boosts Value Propositions

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Frost & Sullivan’s 2025 IT decision-maker (ITDM) survey was conducted to gain insights into the following end-user organizations’ priorities: - Current communications and collaboration technology adoption rates and future adoption plans. - Demand for communications platform as a service (CPaaS) and programmable communications functionality throug...

This study captures the market dynamics in the tabletop audio conferencing endpoints market, including the changing trends in the tabletop audio, the impact of the COVID-19 pandemic on the adoption of different types of endpoints, and the forecast of endpoint revenue and unit shipments until 2025. The report discusses the trends, forecasts, and mar...

Forward-thinking businesses increasingly evaluate advanced cloud communications and collaboration solutions, including hosted IP telephony and unified communications-as-a-service (UCaaS), as part of their digital transformation initiatives. However, other priorities such as security and network reliability often supersede communications upgrade pro...

This study presents a market analysis of tabletop conference phones and installed audio conferencing systems. Tabletop conference phones are segmented as TDM, VoIP, and USB/Alternative connectivity endpoints. Installed audio conferencing endpoints are non-portable audio conferencing systems designed specifically for use in larger meetings rooms, an...

Video conferencing adoption is on the rise driven by cloud services, focus on simplification, and lower-prices. As video conferencing becomes an integral part of organizations' digital transformation strategy, the user demand continues to expand. Currently standing at less than 5 percent penetration rate, growth in the future will be driven by a st...

The $3.58 billion global video conferencing devices market is undergoing seismic changes in the wake of massive work, workplace, and workforce transformation. Driven by the shift to remote work, video adoption saw hyper-growth during the pandemic years. The market is currently undergoing significant normalization, as it gets aligned with the new fu...

The $3.25 billion global video conferencing devices market is undergoing seismic changes in the wake of massive work, workplace, and workforce transformation. Driven by the shift to remote work, video adoption saw hyper-growth during the pandemic years. The market is currently undergoing significant normalization, as it gets aligned with the new fu...