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One of the most powerful applications of AI technology in CX today is AI-powered analytics. The introduction of AI analytics can supercharge contact center business intelligence, transforming it from a tool that tells a story of the past to an instrument that informs the future. AI analytics enable a range of new capabilities, including:Automated i...

This research report examines the growth opportunities emerging from artificial intelligence-powered unified communications and collaboration (UCC), drawing on Frost & Sullivan’s 2026 global survey of 1,198 IT and business decision-makers across North America, Latin America, Europe, and Asia-Pacific. It evaluates organizational challenges, investme...

29 Aug 2025  |  Global  |  Market Research

The CPaaS Revolution: APIs, AI, and the New Era of Communication

AI-Powered Innovation Creates Differentiation and Boosts Value Propositions

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Frost & Sullivan’s 2025 IT decision-maker (ITDM) survey was conducted to gain insights into the following end-user organizations’ priorities: - Current communications and collaboration technology adoption rates and future adoption plans. - Demand for communications platform as a service (CPaaS) and programmable communications functionality throug...

This study examines the evolution of enterprise telephony between 2026 and 2029, revealing a market that is increasingly defined by flexibility, hybrid architectures, mobility, and AI-enabled platform convergence rather than a uniform migration to cloud communications. Drawing on Frost & Sullivan’s 2026 global survey of IT and telecom decision-make...

The collaboration and communication device landscape is undergoing a structural shift, characterized by steady realignment as AI and hybrid work reshape the workplace. Across global markets, enterprises are recalibrating to a adjust to the hybrid work baseline, while the demand for higher-quality, more intelligent endpoints continues to rise. Custo...

After a strong performance in 2024, the global video conferencing devices market entered a period of moderated growth in 2025. Unit shipments increased by 3.3%, while revenue grew 5.8%, supported by higher average selling prices. The slowdown reflects growing market maturity, ongoing macroeconomic uncertainty, and shifting enterprise technology pri...

After experiencing growth in 2024, the video conferencing devices market slowed in H1 2025. Unit shipments for the total market declined by 0.4 percent in H1 2025, over the same period prior year, even though revenue grew at 8.2 percent, driven by higher prices resulting from tariff impacts. The slowdown in H1 2025 was concentrated in the USB camer...

The global Unified Communications-as-a-Service (UCaaS) market is undergoing a significant transformation, fueled by digitalization, hybrid work adoption, and rapid advancements in artificial intelligence (AI). Organizations worldwide are prioritizing modern communications as a strategic pillar of digital transformation, driving steady growth in UCa...

This study examines the strategic imperatives reshaping the cloud communications and collaboration services and software market as providers confront slowing core growth, intensifying competition, and profound shifts driven by artificial intelligence, platform consolidation, and ecosystem convergence. As unified communications and contact center ma...