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07 Nov 2016  |  North America  |  Market Research

Market Analysis of Premium European OEMs' ADAS and Automated Driving (AD) Strategies

Along with Level 3 and 4 Functions, Shared Mobility Portfolio to Play a Key Role in OEMs’ Future Business Models

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While OEMs are racing towards achieving L4 and 5 automation features in their vehicles in developed markets such as NA and Europe, there will be major improvements in the ADAS sensors that will be used to achieve the desired features. Every OEM is working on a strategy that is different from others in terms of the level of automation desired. With ...

India’s urban mobility landscape is undergoing a structural transformation driven by rising urbanization, policy mandates, digital ecosystems, and growing consumer demand for affordable and sustainable transport. This study presents a comprehensive and forward-looking analysis of the Indian shared mobility market, offering stakeholders a data-backe...

The European landscape for electric medium- and heavy-duty vehicle charging is undergoing a transformation from a nascent phase of pilot projects to the industrial-scale deployment of critical infrastructure. This evolution is characterized by a technological leap from the standard Combined Charging System to the Megawatt Charging System, designed ...

The global electric vehicle (EV) market is undergoing a transformative shift driven by geopolitics, regulations, innovative business models, technology, net-zero targets, and evolving consumer preferences. Supply chain security has been a major challenge in the global EV market, with persistent disruptions from semiconductor shortages, geopolitical...

This analysis examines the growing promise of sodium-ion batteries (SIBs) as a revolutionary solution to the changing electric vehicle (EV) environment. As lithium-ion batteries (LIBs) struggle with issues like raw material limitations, price volatility, environmental concerns, and safety constraints, SIBs present an attractive alternative. Using w...

Partners in the autonomous driving value chain are on the brink of developing advanced driver-assistance systems (ADAS) and autonomous driving systems to enhance the safety and convenience requirements of the driver, passengers, and other vulnerable road users. Increasing automated safety requirements have necessitated the need for a robust regulat...

US President Donald Trump imposed a 25% tariff on imports of passenger vehicles, light trucks, and certain automotive parts (engines, transmissions, powertrain parts, and electrical components, among them) on March 26, 2025. He also announced a more comprehensive set of “reciprocal tariffs,” starting at 10% on almost all goods from most countries.S...

Autonomous driving and ADAS features are on the rise in the NA market. Market participants that offer vehicles with L1 and L2 capabilities dominate the current market. A few of these OEMs also have vehicles with L2+ capabilities. Vehicles with L2+ ADAS and L3 AD capabilities will dominate the future of the NA ADAS and AD markets. Because of the ple...

This study examines the development prospects that artificial intelligence (AI) offers the commercial vehicle (CV) industry, focusing on both the revolutionary potential of AI and the difficulties businesses face in fostering growth, including complicated regulations, high capital expenditure, and challenges in incorporating new technology into pre...