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OEM Strategies on Next Generation Electric Vehicles, Global, 2025–2031
The Global Electric Vehicle Market is Experiencing Transformational Growth due to OEMs’ Adoption of Universal Platforms to Build the Next Generation of Electric Vehicles
28-Jan-2026
Global
Market Research
MH92-01-00-00-00
AU_2026_34314
The global electric vehicle (EV) market is undergoing a transformative shift driven by geopolitics, regulations, innovative business models, technology, net-zero targets, and evolving consumer preferences. Supply chain security has been a major challenge in the global EV market, with persistent disruptions from semiconductor shortages, geopolitical instability, tariff changes, and rare earth metal scarcity. Automotive original equipment manufacturers (OEMs) across the globe are revisiting their electrification targets, strategically navigating through global uncertainties and fragmented supply chains. OEMs are relentlessly working on developing mass-market EVs (an affordable range of EVs). Alternate battery chemistries, 800V architecture, and universal platforms will accelerate EV adoption in the coming years.
This Frost & Sullivan analysis examines current trends, key partnerships in the ecosystem, investment patterns, powertrain strategies, and potential EV launches. It examines the key factors driving and restraining growth and identifies the opportunities emerging from the developments in this market. The study also highlights platform, technology, circularity, and sustainability strategies of global automotive companies as they develop the next generation of EVs.
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Global Electric Vehicle (EV) Market
Scope of Analysis
Growth Metrics
Growth Drivers
Growth Restraints
Market Entry and Expansion
EVs on the Road Forecast, Global
Key Trends
Global Production Optimization
Integration of Electrification Value Chain and Supply Chain Diversification
Modular and Universal Platforms
Industry Convergence: EV Charging Infrastructure
Green Energy Security
Alternate Battery Chemistries
The Rise of 800V EV Architecture
Powertrain Strategy
OEMs: Current vs Future Model Estimates
BMW Group: Electrification Strategy
BMW Group: PHEV Models
BMW Group: BEV Models
BYD: Electrification Strategy
BYD: PHEV Models
BYD: BEV Models
Ford: Electrification Strategy
Ford: PHEV Models
Ford: BEV Models
GM Group: Electrification Strategy
GM Group: BEV Models
Hyundai Group: Electrification Strategy
Hyundai Group: PHEV Models
Hyundai Group: BEV Models
Mercedes-Benz: Electrification Strategy
Mercedes-Benz: PHEV Models
Mercedes-Benz: BEV Models
Nio Group: Electrification Strategy
Nio Group: BEV Models
Stellantis Group: Electrification Strategy
Stellantis Group: Transformation Strategy
Stellantis Group: PHEV Models
Stellantis Group: BEV Models
Tesla: Electrification Strategy
Tesla: BEV Models
Toyota Group: Electrification Strategy
Toyota Group: PHEV Models
Toyota Group: BEV Models
VinFast: Electrification Strategy
VinFast: BEV Models
VW Group: Electrification Strategy
VW Group: PHEV Models
VW Group: BEV Models
Battery Strategy
Net-Zero Targets and RE 100
Battery Strategy
Circularity and Recycling
Conclusions and Outlook
Growth Opportunity 1: Global Expansions and Upgrades
Growth Opportunity 2: Supply Chain Security
Growth Opportunity 3: Advanced Technologies
Benefits and Impacts of Growth Opportunities
Next Steps
List of Exhibits
Legal Disclaimer
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This Frost & Sullivan analysis examines current trends, key partnerships in the ecosystem, investment patterns, powertrain strategies, and potential EV launches. It examines the key factors driving and restraining growth and identifies the opportunities emerging from the developments in this market. The study also highlights platform, technology, circularity, and sustainability strategies of global automotive companies as they develop the next generation of EVs.
| Deliverable Type | Market Research |
|---|---|
| Industries | Automotive |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | electric vehicle oem strategy |
| Keyword 2 | next generation ev market |
| Keyword 3 | automotive electrification trends |
| Podcast | No |
| Predecessor | None |
| WIP Number | MH92-01-00-00-00 |