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In the last 5 years, the Chinese government has tightened vehicle data collection, data protection, data privacy, and cybersecurity through a series of laws and regulations. Frost & Sullivan recognizes that all electronic hailing (eHailing) platform providers in China must assess these regulations and update their business operations and strategies...

Alibaba is leading a new wave in the automotive market in China. It is enhancing its supply chain to a higher and concentrated vertical level, by interconnecting leading automotive original equipment manufacturers (OEMs), small and medium enterprises (SMEs), distributors, retailers, and consumers from offline presence to online involvement. More t...

03 Jul 2019  |  Asia Pacific  |  Market Research

Assessment of Automotive Retailing in China, 2018

Engagement of Individual Offline Touchpoints and Omni-channel Interdependence to Transform China’s Automotive Retail Market

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Key Issues Addressed

The automotive retail market in China is likely to undergo a market transformation from experiential service to experience engagement; as well as from a complete sales solution to an intensive sales solution from 2018 to 2025. The automotive retail market is experiencing its maturity and a marketing approach of “everyone is a potential consumer”. I...