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Original equipment manufacturers (OEMs) always strive to provide customers with the features they seek in a new car. However, this becomes complicated when female and male buyers have different vehicle choices. By conducting a survey on customer preferences for new vehicles, OEMs can design vehicles in accordance with certain key customer considera...

This study analyses the French two-wheeler (2W) market, including the internal combustion engine (ICE) 2W and electric 2W (e2W) segments. The primary subsegments included are motorcycles, scooters, mopeds, and bikes. The study evaluates the factors transforming the 2W space and France’s transition towards electric mobility. It delves into the ma...

Recreational vehicles (RVs) are increasingly popular across Europe for the freedom, flexibility, comfort, and convenience of a house for travel, camping activities, and temporary accommodation. The growing RV market is attributed to the ever-expanding demand to travel in comfort and style. Motorhomes are the most popular type of RVs, followed by ca...

12 Aug 2022  |  Europe  |  Market Research

Italian Two-Wheeler Growth Opportunities

Prevailing Dominance of Traditional Two-Wheelers and Growing Vehicle Electrification Trend Drive Future Growth Potential

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This Frost & Sullivan study offers insights into Italy’s two-wheeler market, analyzing the two primary powertrains: internal combustion engine (ICE) and electric. Through PESTLE and SWOT analyses, this study examines the macro factors, growth drivers and restraints, and latest trends transforming the two-wheeler space and the country’s approach to ...