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A Marketing Automation Solution (MAS) is a tool that automates marketing and sales activities to drive revenue growth and empowers organizations to make data-driven decisions. It includes Content Marketing Enablement, Lead Management, Sales Enablement, and Marketing Analytics and Measurement. The MAS market in India is at a nascent stage; awareness...

This report reveals the high level findings from Stratecast | Frost & Sullivans 2015 Big Data & Analytics Market Survey. It offers insight and encouragement to enterprises that have yet to embark on their BDA journey, and to the vendors of BDA solutions who continue to enhance their products and services in order to facilitate successful deploymen...