Search results for: 'Marketing activities and Digital'

16 Jul 2021  |  Global  |  Megatrends

Trend Opportunity Profiles—Digital Identity Management

Social, Technological, and Economic Inclusivity Needs Drive Future Growth Potential for Digital Identity

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Key Issues Addressed

About 1.1 billion of the worlds population lack official proof of identity. This limits citizens access to services and precludes an inclusive society that allows citizens full participation in social and economic progress. Digital identity management solutions can instill trust and transparency in relationships among public agencies, enterprises, ...

Digital twin is a virtual replica of an actual product, facility, asset, equipment, or plant, which are either hosted on premises or in the cloud. Companies are using digital twins to better understand the real world scenarios remotely, aiming to provide real-time assistance instead of reactive-based assistance. Digital twin technology is mostly u...

Business-to-business (B2B) influencer marketing has the potential to generate $11.7 billion in revenue by the end of 2022, with more than 38% of B2B companies currently exploring influencer marketing as a new lead-generation avenue. Influencer marketing is set to become a mainstream approach for B2B companies that are looking to tap into the power ...

15 Oct 2025  |  Global  |  Market Research

Knowledge Economy Transformations, 2025–2035

Leveraging Human Capital, Digital Infrastructure, and AI (HiDiAi) to Shape Future Knowledge Economies

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The global knowledge economy is going through a decisive phase of transformation. In the next decade, growth will depend on the combination of human talent, digital infrastructure, and artificial intelligence (AI). These three components form Frost & Sullivan’s HiDiAi framework. From productivity changes driven by AI to population shifts and the qu...

India has emerged as a global bright spot economy, especially supported by robust 6% to 7% levels of GDP growth. As India continues on its vigorous growth trajectory, several macroeconomic trends will redefine its business and growth opportunities. This analysis assesses in detail some of the country s key long-term trends, with implications up to ...

Marketing is changing rapidly. Customers are no longer driven by advertisements; instead, their purchase decisions are influenced by their favorite content creators. Moreover, owing to the growing time spent online and the increasing amount of content, the creator economy is changing the way marketing is done. In this study, Frost & Sullivan exp...

18 Mar 2021  |  Global  |  Market Research

Digital Twins in the Power and Utilities Industry

Decentralization and Decarbonization Will Drive Adoption across Power Generation, Transmission and Distribution, and Storage and Utilization Segments

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Decentralization, digitization, and decarbonization are transforming the global power and utilities industry. Of these three trends, digitization is the core enabler for decarbonization and decentralization in the industry, disrupting how electricity is produced, stored, distributed, and consumed by end users. Digitization also opens numerous new g...

Frost & Sullivan anticipates 2024 to be a year of convergence of novelty and necessity, with a paradigm shift to the mainstream adoption of artificial intelligence (AI). The retail experience will be completely transformed by social commerce and metaverse developments, which will drive eCommerce. In addition, a more individualized and decentralized...

Digital payments became more popular during the COVID-19 pandemic, putting pressure on merchants to provide frictionless and secure transaction options. The use of cash is rapidly declining, and the concept of a cashless society could become reality in the near future. Digital payments industry growth is exceeding expectations year after year. ...