Search results for: 'consumer mass market'

Generation Alpha is the first cohort to be growing up in a fully immersive, automation- and AI-enabled world. This generation will be the next most influential consumer segment, reshaping business models, demand patterns, and tech-enabled ecosystem dynamics across multiple sectors. This report highlights how Gen Alpha will emerge as a transformatio...

12 Mar 2026  |  Global  |  Market Research

Consumption Pattern Transformations, Global, 2026–2040

Emerging Markets as Consumption Hotbeds, India as a Top 3 Consumer, and Gen Z-Driven Shifts

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Consumption and demand patterns will shift considerably over the next decade as populations age, new consumption centers emerge, and younger generations increasingly dominate the consumer market.In this report, Frost & Sullivan identifies strategies and business opportunities for companies looking to expand market share, drive market penetration, a...

Business-to-business (B2B) influencer marketing has the potential to generate $11.7 billion in revenue by the end of 2022, with more than 38% of B2B companies currently exploring influencer marketing as a new lead-generation avenue. Influencer marketing is set to become a mainstream approach for B2B companies that are looking to tap into the power ...

25 Sep 2025  |  Global  |  Megatrends

Trend Opportunity Profile Series—Social Trends (3rd Edition)

Transformative Megatrends Enabling Growth and Innovation till 2030

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This series of trend opportunity profiles discusses upcoming trends reflecting major shifts in consumption patterns due to changing geopolitical dynamics and new generations impacting economic and social dimensions.This study highlights the social impact of evolving geopolitics through changing immigration stance across various regions, shifts in p...

30 Apr 2021  |  Global  |  Megatrends

Transformative Mega Trends Shaping Post-COVID Consumer Behavior

New Customer Experiences Driven by Digitalization and Personalization Create Growth Opportunities

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COVID-19 has impacted the way we work, make purchases, and spend our free time. Some consumption patterns and behaviors will have a lasting impact on economies around the world. Frost & Sullivan has mapped 5 critical areas of influences that will shape consumer behavior. • Home: The pandemic has compelled consumers to interact with technology, ...

In 2020, 59% of customers preferred to shop online. Customers emerging from the COVID-19 pandemic expect seamless digital shopping experiences and direct interaction with brands. In fact, customers are more willing to switch to brands that offer complete transparency and accountability. In the post-pandemic retail era defined by ease of access a...

25 Jan 2021  |  Global  |  Megatrends

Future of User Interfaces Shaping New Consumer Experiences

Augmented Reality, Virtual Reality, and Biometrics Represent Key Growth Opportunities

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User Interface technologies have moved beyond the concept of simply representing machines to their users to enabling sophisticated and personalized interaction. The COVID-19 pandemic has accelerated their use in healthcare, manufacturing, education, retail, and banking to simplify interactivity and improve engagement. This report aims to help compa...

Globally, the aging population is enlarging, and this group’s participation in the labor market is increasing accordingly. By 2030, people aged 60 and above are expected to outnumber children under age 10 by 60 million. Projections estimate 30% growth in labor participation from the 65+ age group. At global scale, the increase in life expectancy pr...

The aging phenomenon is rapidly changing the face of demographics and consumer markets globally, with the global elderly to touch 2.1 billion persons by 2050. Aside from Western economies, which have traditionally been associated with aging populations, emerging market economies will see fast-growing aging populations between 2030 and 2050. In the ...