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09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

By addressing issues related to higher capital costs and limited charging infrastructure, stakeholders are attempting to drive electric two-wheeler adoption in Asia. This is being reinforced by government incentives/subsidies, localized manufacturing, competitive pricing, growing investments, stringent emission norms, and strategic partnerships. Ch...

COVID-19s impact on the electric vehicles (EVs) market has been limited since EV development has been incorporated into every leading OEMs long-term growth strategy. The main challenges to mass EV adoption relate to battery costs, battery chemistries, charging times, and charging infrastructure. These are being addressed by stakeholders across the ...

The e-commerce boom, increasing internet penetration, intensifying urbanization and a work-from-home economy brought on by COVID-19 have accelerated the demand for last-mile delivery. There has been significant growth in last-mile delivery for a number of years, posing challenges for businesses and also driving steady innovation and progress. Then ...

2021 marked the beginning of the revival of meeting rooms and office spaces. As businesses prepare for the return to office, meeting rooms have seen growing technology investments to support hybrid work. Despite the headwinds from the impact of supply chain issues and component shortages which have triggered uneven sales cycles throughout 2021, the...

This private market insight provides information on the industrial Internet of Things (IoT) market in the Asia-Pacific region. It specifically looks at industries and how IoT will impact them. It discusses the major trends and the prevailing scenarios in Asia-Pacific with regard to IoT. The study also provides the major drivers and restraints. Ther...

Commercial buses are essential contributors to carrying large numbers of passengers and their belongings, operating within or between cities. Countries with large populations and vast geographies (e.g., Indonesia, the Philippines, Vietnam, Thailand) have significant demand for commercial buses in metropolitan areas (e.g., Jakarta, Bangkok) or ru...

After a challenging 2020, 2021 was a defining year for the energy industry in many ways. The world witnessed rising concerns about climate change and the need for sustainable solutions and processes. Following the latest COP summit, more than 100 countries pledged their commitment to net-zero emissions by 2050. In Asia-Pacific, Japan, Australia, an...

In light of the spate of natural disasters in Japan, businesses are increasingly re-assessing their preparedness for disaster recovery and business continuity planning (DR/BCP). In recent years, Japan has witnessed a wave of migration from UNIX to x86 servers, with many Japanese companies re-configuring their IT infrastructure, focusing on cloud-ba...