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02 Dec 2019 | North America | Market Research
YouTube Continues Its Impressive Growth Momentum in 2019
YouTube Reaches More 18-49 year Olds in an Average Week Than All Cable TV Networks Combined
YouTube has the highest share in reach and watch time among all ad supported OTT platforms. According to Nielsen, more than half of 18- to 49-year-olds in the US are either light viewers of TV or do not subscribe at all. Over 90% of these people watch YouTube. Watch time of YouTube on television screens alone tops 250 million hours per day. YouTube...
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