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YouTube Reaches More 18-49 year Olds in an Average Week Than All Cable TV Networks Combined
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YouTube has the highest share in reach and watch time among all ad supported OTT platforms. According to Nielsen, more than half of 18- to 49-year-olds in the US are either light viewers of TV or do not subscribe at all. Over 90% of these people watch YouTube. Watch time of YouTube on television screens alone tops 250 million hours per day. YouTube TV, which launched two years ago to give people cable-free live TV, currently has over 70 broadcast and cable partners. Over 200 million people come to YouTube every single day just to watch gaming videos.
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